Ducati India appoints Siddhartha Verma as director of marketing

Volkswagen Group owned Italian superbike maker Ducati India on Thursday appointed Siddhartha Varma as the director of marketing for its operations in the country.

Siddhartha will spearhead Ducati’s marketing initiatives in India and lead the company’s growth and expansion strategy in the market, the company said in his statement.

In his role, Siddhartha is responsible for consumer marketing initiatives that include all ATL (above the line) and BTL (below the line) activities for the brand.


Sergi Canovas, MD of Ducati India said, “India remains a priority market for us and I am confident that Siddhartha’s extensive experience and market insights in the premium motorcycle sector will propel the expansion of Ducati’s network in India. Siddhartha brings with him a unique mix of sectoral expertise and consumer understanding which will certainly strengthen Ducati’s footprint in the Indian market.”

With an industry experience spanning over a decade, Siddhartha has an in-depth understanding of the automobile industry. His prior associations with premium motorcycle brands in India has enabled him with the required mix of business expansion acumen and marketing skills which will be key for Ducati’s onward journey in India.