Tata Motor's concept C-Cube is so futuristic, it doesn't look like it's from Tata

Tata Motors on Tuesday displayed a concept car called the 'C-Cube', at the Future Decoded 2017, a digital transformation event, organised by Microsoft India.

The C-Cube was a special showcase, as part of the 'Product Transformation' theme at the event. Through the C-Cube, Tata Motors is showcasing its advanced structural technology which will enable the Company to bring forward breakthrough products from TaMo.

Recently, Tata Motors managing director and CEO Guenter Butschek launched a sub-brand, which has been christened TAMO (short for Tata Motors). Under the sub-brand, it will launch vehicles that are low in volumes requiring low investment.

Tata Motors also revealed that the company will reveal its first sportscar, the TaMo Futuro at the Geneva Motor Show on 7 March, 2017.

While not much details are available about the specs of the car, render images show it has design silhouettes of a Lamborghini or Ferrari. Rumours say the TaMo Futuro will be priced in the range of INR 25 lakh to INR 30 lakh (ex-showroom Delhi).