Maruti Suzuki selects 6 start-ups to co-create new-age tech-based biz solutions

New Delhi: Maruti Suzuki India Ltd on Tuesday said it has selected six startups from the 10th cohort of its flagship accelerator program to co-create new-age technology-based business solutions.

These solutions aim to further improve safety and efficiency in plant operations, reduce product development time, strengthen material-level traceability, and further enhance customer experience, the company said in a statement.

The selected startups are Goat Robotics, SheerDrive, Schijnenn Digital, GenbaNEXT, Swayatt Drishtigochar, and Swiftex.


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They have been awarded paid Proof of Concepts (PoCs) to co-create AI-based and technology-led solutions with Maruti Suzuki, it added.

"As our operations continue to grow, the solutions that we are co-creating with these startups will enable us to further improve safety in our plants, help reduce product design and development lead time, strengthen material traceability to support our circularity efforts, and help our dealer sales executives engage with customers more efficiently," Maruti Suzuki India MD & CEO Hisashi Takeuchi said.

Stating that the company is committed to supporting the government's 'Startup India' initiative through innovation programs, he said, "These programs provide startups mentorship, access to our facilities, and opportunities to work with our teams in real business situations."

This helps startups refine and scale their ideas while also helping Maruti Suzuki modernise its operations and become future-ready, Takeuchi noted.