Tata Motors unveils first pure EV 'Avinya' concept

Tata Motors has unveiled the concept of its first pure electric vehicle (EV) Avinya, based on its Gen-3 architecture. The name Avinya in Sanskrit means ‘Innovation’.

The company will introduce the car in the Indian markets in 2025 after the launch of the Curvv e-SUV in 2024. The car will be targeted for the global markets as well.

N Chandrasekaran, Chairman, Tata Sons and Tata Motors, says Avinya concept is the perfect reflection of what the company stands for – a creation that will not only accelerate the adoption of EVs but also "lead this movement".

Tata Motors says the battery used will support a fast-charging capability in less than 30 minutes, with a minimum 500-km range. As a product, Avinya combines the essence of a premium hatch to the luxuries and versatility of an SUV and the roominess and functionality of an MPV.

A significant highlight on the front and the rear of the vehicle is the new identity. The new concept gets a sleek LED strip running across its width acting like a taillight.

This architecture uses next-gen materials, efficient electronic componentry and proprietary energy management strategies and algorithms. Use of light-weight materials, and optimized structure for an EV-only powertrain with enabled appropriate stiffness, helps minimise the overall mass.