Tata Motors PV eyes 15% market share soon, targets 20% by FY31, says MD Shailesh Chandra

Tata Motors Passenger Vehicles expects to pass the 15 per cent domestic market share milestone "very soon" and remains focused on achieving its long-term target of a 20 per cent market share by FY31. According to Managing Director and CEO Shailesh Chandra, the nearly year-old standalone division aims to drive substantial expansion through capital investments in unexplored market segments, accelerated product updates, and a broader array of powertrain offerings.

Speaking in an interview with PTI, Chandra highlighted that the passenger vehicle division, which became an independent unit following its demerger on October 1 last year, has surged nearly 40 per cent in growth over the past year. Additionally, electric vehicles are projected to account for over 25 per cent of total sales as the business completes September.

"Our focus is going to be, of course, to drive significant growth, double-digit growth. At the same time, we want to be leading the charge as far as the sustainable or zero-emission powertrains and emission-friendly powertrains are concerned, and at the same time, we have to continue to invest more aggressively, not only into new product categories, creating white spaces, but also in terms of faster change of interventions of the product to keep it relevant, to keep it competitive, to continuously keep it exciting for the customers," stated the Tata Motors MD & CEO.


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Reflecting on the company’s trajectory over the preceding 12 months, Chandra noted, "You are already seeing, in the last one year, the number of refreshes, facelifts and new launches that we have been bringing. I'm sure that when we end this month, which will be the completion of one year, we would have sold nearly 7,50,000 (vehicles)."

"So the business would have come to that level, and we have grown in the last one year, by nearly 40 per cent. So that's significant growth that we have been able to achieve and in this period, we have also been able to take the electric vehicle penetration as we are exiting this month to greater than 25 per cent," he added.

"So we are very close to 15 per cent already, market share. So that (15 pc) should happen, you know, very soon. But the next 5 per cent is going to come in the next five years," Chandra said regarding their market presence.

Chandra reaffirmed the automaker's previously outlined goal of hitting 1.2 million annual vehicle sales and capturing a 20 per cent market share by FY31.

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"We have already stated that in the next four-five years, we want to be 1.2 million (annual sales), 20 per cent market share, and that would mean a very agile way of working, and that is what the focus of this company is going to be," he stressed.

The Tata Motors CEO pointed out three strategic growth axes to capture additional market share: targeting unentered vehicle segments, catering to evolving consumer affordability across dynamic price points, and capitalizing on rapidly growing powertrain categories such as EVs and CNG.

"I think it is in multiple directions. I would say one is those segments where we are not present today, where there are offerings in the market by other players, is one clear growth axis," Chandra explained.

"The other growth axis is that affordability in the country is shifting, right, and demand at different price points is also shifting, and there are certain places where demand is going to go very big in certain price points, and therefore, whether we can come up with more exciting white space offerings, that can be another one, those segments don't exist today, for example."

"The third axis is, of course, the powertrains. EV and CNG are going to grow much faster than the industry and fortunately, in both these two segments, we are the leaders with higher market share than our overall market share. So, on all three axes, we have a strategy to grow," Chandra detailed.

Elaborating on potential unentered categories, he remarked, "So, at least let's take for example, we might not be present in MPVs (multi-purpose vehicles). We might not be present in certain kind of lifestyle SUVs, right? Those would be some of the segments".

The strategic demerger of Tata Motors into two separate, independently listed entities took effect on October 1, 2025, completely partitioning its commercial and passenger vehicle divisions.