Tata Curvv Series X launched at ₹9.99 lakh: Check variants, features and prices

India’s leading car maker TATA.CARS has launched the Curvv Series X, with prices starting at Rs 9.99 lakh. The new range expands the Curvv SUV Coupé lineup with multiple personas focused on design, performance, comfort, technology and safety.

The Curvv Series X is available across Smart X, Pure X, Pure X+, Creative X+, Accomplished X and Accomplished X+ personas, with both standard and dark editions offered on select variants.

Curvv Series X follows the customer-first approach introduced with the Curvv.ev Series X earlier this year, combining design, features, comfort and performance at a lower starting price, the company said in a statement.


Also watch: Tata Curvv Series X: What’s new across 6 variants

The Pure X starts at Rs 10.99 lakh and gets features including a 10.25-inch Ultra View infotainment system by HARMAN, wireless Android Auto and Apple CarPlay, cruise control, Smart Key with Passive Entry Passive Start, six speakers, fully automatic temperature control, LED headlamps and tail lamps, and Tata's Safety Dome.

The Pure X+ is priced at Rs 11.79 lakh and adds a Plus Lux Leatherette Pack with Benecke-Kaliko Oyster White leatherette seats and R17 diamond-cut alloy wheels. The dark edition is available from the Pure persona, with the Pure X+ dark priced at Rs 11.99 lakh.

The Creative X+ starts at Rs 12.90 lakh. It gets an AeroView voice-assisted panoramic sunroof, R18 diamond-cut alloy wheels, a 360-degree 3D surround-view camera with blind-view monitor, a 10.25-inch Ultra View infotainment system by HARMAN and a 10.25-inch digital cockpit with navigation display. It also features TPMS, automatic headlamps, rain-sensing wipers and an illuminated cooled glove box.

The Accomplished X and Accomplished X+ sit at the top of the range. They add an L2 ADAS suite, sequential Light Saber LED DRLs and tail lamps with welcome and goodbye animations, ambient mood lighting, ventilated front seats and an Ergo Lux six-way powered driver's seat.

The Accomplished X range also gets an Immersive Sound Suite by JBL, comprising a 12.3-inch Ultra View infotainment system by HARMAN and nine speakers, along with a wireless charger, twin-zone climate control, Breathe IQ air purifier, iRA connected car technology, Alexa integration, electronic parking brake with auto hold and an electrochromatic IRVM. The Accomplished X+ additionally gets a gesture-controlled powered tailgate.

At the entry level, the Smart X focuses on comfort, safety and everyday convenience. It comes with India's first R-Comfort Seats with passive ventilation, R17 Aero Style Wheels, a rear armrest with EasySip Cup Docks, flush door handles and multi-drive modes. Safety features include six airbags, ESP and ABS with EBD as standard, along with LED headlamps, DRLs and tail lamps. It also gets a digital instrument cluster and Reverse Guide Parking Assist.

The Tata Curvv Series X is offered in a range of exterior colour options, with availability varying across variants. Buyers can choose from the colours listed in the chart, depending on the variant selected.

Prices vary by powertrain & transmission combination as listed in the company release.

Introducing the new range, Mr. Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said, "Curvv changed the way India thinks about SUV design the moment it arrived. With the new Curvv Series X, we are making that proposition even stronger by bringing together striking SUV Coupé design, engaging SUV performance, generous comfort, premium features and class-leading safety at an even more compelling price point.”