Maruti Suzuki steps up SUV bet with higher market share, eyes more launches in next 5 yrs

Maruti Suzuki India Limited's market share in the Sports Utility Vehicle (SUV) segment has risen from 16.8 per cent in FY20 to 19.6% in FY26 (till February), as the automaker eyes seven new launches in the next five to six years.

India's largest car manufacturer, known for its supremacy in small cars, noted that the share of SUVs within the Indian passenger vehicle market has been growing rapidly. To be a part of the SUV momentum, Maruti Suzuki is expanding its product offerings in the SUV segment to secure a higher market share.

As per a recent release, the share of SUVs in the Indian passenger car market has risen from 26.5% in 2019 to 54.7% in 2024.


The recent rise in MSIL's market share was driven by several new SUV launches, such as e-Vitara (Feb 26), Victoris (Sep 25), Jimny (Jun 23), Fronx (Apr 23), Grand Vitara (Sep 22), and Brezza (Full Model Change Jun 22).

Maruti sold 1,350,000 units domestically in the first nine months of FY26, out of which 3,67,000 units were SUVs.

Also read: Tata Motors to hike commercial vehicle prices up to 1.5%

The automaker eyes around 4 million units annual production capacity by FY30 to meet demand in India and expand as global exports hub. The company is monitoring market conditions and will gradually build 4 million units per year capacity at the "appropriate time".

Maruti's new Gujarat plant will start operations from FY28 which would enhance the production capacity by an additional 1 million.

By December 2025, Maruti Suzuki owned 4,487 sales outlets across India with 3,383 Arena outlets, 734 NEXA outlets and 370 outlets for commercial vehicle distribution.

In a recent earnings call, Rahul Bharti of MSIL noted that the company's share within the SUV segment is growing and it will do a careful review and a careful assessment of the sustainable level of demand in the next year and in the next few years.

On Q4 growth, he said, "Quarter 4 seems to be good, but we need to look beyond, and we'll make an assessment in a few months from now. Temporarily, we had given out an initial figure of about 7% volume growth on a sustainable level for the industry, but we'll make an assessment in about 3 months.