Eicher Polaris launches personal utility vehicle Multix for Rs 2.32 lakh

MUMBAI: Eicher Polaris, a 50:50 joint venture between Eicher Motors and Polaris Industries, announced the launch of Multix – India’s First Personal Utility Vehicle today, thereby creating a new category in the automotive segment. Multix is specially designed for Independent Businessmen, having an estimated population of 5.8 crores in India.

Purpose-built, specially designed and powered by a reliable diesel engine, Multix will be available in two variants and four colors, starting at a price of Rs 232,850 (ex-showroom Jaipur).

With versatility at its heart, Multix offers the unique power of extreme adaptability to the consumer. Speaking at the launch of Multix, Siddhartha Lal, Managing Director & CEO, Eicher Motors said, "We have identified a large untapped segment in independent businessmen with an estimated population of 5.8 crore in India, and are committed to create a new and strongly differentiated automotive solution for them through Multix. Our aim is to equip the consumers with the Multix ecosystem and enable them to unlock their potential by accessing a world of new opportunities. We have made an investment of Rs 350 cr till date.”

Commenting about the partnership and the vehicle, Mike Dougherty, Vice President, Asia Pacific & Latin America, Polaris Industries, said, "When we came together to form Eicher Polaris , we wanted to build on the synergies of our core competencies in order to bring a valuable and effective automotive solution to India. With Eicher Motors understanding of the Indian market, their expertise in lean engineering platforms, and Polaris Industries Inc.’s capabilities in product innovation and category creation, we believe that Eicher Polaris is most uniquely positioned to achieve this and bring about a paradigm shift in automobiles for India.”