TVS Motor makes top-level changes at UK companies Norton

TVS Motor Co, owner of the UK-based Norton Motorcycle Company, announced key leadership changes as it prepares for the transformation of one of the world’s most storied motorcycle brands. In the new management structure, Robert Hentschel takes over as the new CEO and Vittorio Urciuoli as the chief technical officer as John Russell steps down from his role as interim CEO.

Hentschel is joining Norton Motorcycle from Valmet Automotive, where he has served as the managing director since 2017. Urciuoli’s former key roles within the global automotive industry include director of Urvi, head of powertrain at Lotus Cars and project leader at Ferrari and Aprilia Racing.