Tata Motors launches Sierra 'Jubilee Edition' to mark 50,000 SUV sales: Price, features and more

Auto giant Tata Motors on Satuday announced the launch of the Sierra Jubilee Edition to mark the SUV crossing the 50,000-unit sales milestone.

The Jubilee Edition comprises curated cosmetic and convenience upgrades tailored to different variants, while buyers can also opt for individual accessories based on their preferences.

Smart+ Jubilee Edition:

The Smart+ Jubilee Edition gets a front grille add-on and tailgate cladding for a refreshed exterior appearance. It also comes equipped with roof rails, semi-leatherette seat covers, four speakers, a 10.25-inch touchscreen infotainment system with wireless Apple CarPlay and Android Auto, and a rear parking camera.

Pure Jubilee Edition:

The Pure Jubilee Edition includes the same grille add-on and tailgate cladding, while adding wheel arch cladding, a parcel tray, magnetic sunshades, leatherette seat covers, a leatherette steering wheel cover, and front and rear dash cameras.

Adventure Jubilee Edition:

For customers seeking a more rugged look, the Adventure Jubilee Edition comes with Tata Motors' complete ROQ accessory kit along with a dash camera.

Not a new variant

The Jubilee Edition is not a standalone trim but a collection of dealer-installed accessory bundles designed for specific Sierra variants. Customers who do not want the bundled packages can instead choose individual accessories on an à la carte basis to customise their SUV.

Price yet to be announced

Tata Motors has not yet announced fixed prices for the Jubilee Edition accessory packs. Buyers can contact their nearest dealership for variant-wise pricing and details of the available packages.