MG Motor bets on non-metros as 70% of Windsor EV sales come from smaller cities

JSW MG Motor India is doubling down on non-metro markets to drive electric vehicle (EV) growth, as 70% of sales of its top-selling model, the MG Windsor, now come from outside major cities, a senior executive told PTI.

The Windsor has recorded cumulative sales of around 65,000 units since its launch in October 2024. Metro cities — Delhi, Mumbai, Kolkata and Chennai — account for 30% of sales, while the remaining 70% is driven by demand from smaller cities and towns.

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Chief Commercial Officer Vinay Raina said EV adoption was initially concentrated in metros due to limited awareness and a lack of mass-appeal products.

“The introduction of the Windsor changed this dynamic and became a key enabler of rapid EV adoption in non-metro cities. It was the right product at the right time,” Raina said, adding that it has encouraged customers in these markets to shift to more sustainable mobility options while benefiting from cost savings.

He noted that non-metro regions present a “tremendous opportunity” for EV growth, with the company aiming to expand its presence through increased awareness campaigns and stronger customer engagement.

The automaker, which also sells EVs such as the MG Comet and MG ZS EV, has sold nearly 1 lakh electric vehicles in India between October 2024 and February 2026.

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JSW MG Motor India currently operates a network of 541 sales and service outlets nationwide, with only 51 located in the four metros and the rest spread across other regions.

The company reported a 19% year-on-year increase in total sales, including internal combustion engine vehicles, at 70,554 units in 2025. It plans to launch four new models this year, including a plug-in hybrid SUV, as part of its five-year strategy to drive the next phase of growth.