Maruti Suzuki: Pioneering innovation with its startup initiatives

Maruti Suzuki, India's largest passenger vehicle manufacturer, is transforming the industry with its groundbreaking startup initiative. This platform is dedicated to providing essential guidance and support to startups, enabling them to develop innovative solutions. Founded on a core philosophy of “innovate, collaborate and co-create”, Maruti Suzuki’s startup arm helps startups validate their ideas, progress from concept to pilot, and engage in paid projects and finally go to market together with India’ largest car manufacturer.

To date, Maruti Suzuki’s startup arm has evaluated over 3,000 startups, engaged with 88, explored multiple technologies, and onboarded 21 startups as business partners through commercial engagements. The initiative remains focused on fostering open innovation with startups worldwide, both domestic and international, to co-create an ecosystem where Maruti Suzuki can leverage deep tech and the latest technologies from across the globe. Additionally, the Maruti Suzuki’s startup initiative provides opportunities for market entry and attracts significant investments, poised to revolutionise automotive innovation in India.

What makes Maruti Suzuki Innovation (startup programmes) different?
The Maruti Suzuki Innovation (startup programme) sets itself apart by offering a robust platform for startups focused to innovate, collaborate and co-create. The programme provides essential guidance from industry experts, market validation through paid proof-of-concept projects, and valuable benefits such as access to Maruti Suzuki cars, networking trips to Japan, and substantial funding opportunities. Additionally, startups can participate in challenges and hackathons to win exciting awards.


This holistic approach fosters innovation and integrates advanced technologies into the automotive industry.

Ways of startup engagement

What is the Maruti Suzuki Accelerator?
Maruti Suzuki Accelerator is a flagship initiative designed to identify and support pioneering startups in the mobility and technology sectors. The programme offers extensive mentorship from industry experts, access to real-world test environments, and strategic guidance to transform innovative ideas into practical solutions.

Selected startups benefit from Maruti Suzuki-funded Proof of Concept (POC) projects, networking opportunities in Japan, and substantial rewards, including Maruti Suzuki cars.

By fostering collaboration and co-creation, the Accelerator programme aims to integrate cutting-edge technologies and drive rapid growth in the automotive industry.

Benefits of the Maruti Suzuki Accelerator programme

Success Stories at Maruti Suzuki’s startup arm

Apply now and become a part of the Maruti Suzuki startup success story.

Join us in this journey and turn your innovative ideas into reality.