January 2025 auto sales: Maruti up 4%, Mahindra leads, Hyundai & Tata dip

New Delhi: Sales of cars, sedans and utility vehicles rose in low single-digits last month amid tepid consumer demand in the local market.

While market leader Maruti Suzuki posted an increase of 4% to sell 173,599 units last month, rivals Hyundai Motor India and Tata Motors saw volumes fall by 5% (to 54.003 units) and 10% (to 48,076 units), respectively.

Tarun Garg, Whole-time Director and Chief Operating Officer, Hyundai Motor India said in a recent interaction, the moderation in growth rate being seen in the domestic market has to be seen in context of growth registered the last three years. “We have had very high growth the last three years. Some moderation will happen. But as an industry we are growing, which is very good.”


In mid to long term, as interest rates reduce and consumption picks, growth potential for the industry remains intact, he added.

Homegrown auto major Mahindra & Mahindra (M&M) continued to outpace industry growth on back of strong demand for its new products. Veejay Nakra, President (automotive division), M&M, said, “Our Electric Origin SUVs, BE6 and XEV 9E garnered a lot of interest at the recently concluded Bharat Mobility Global Expo held in New Delhi. We commenced the test drive for these vehicles on the 14th of January and are excited about bringing these vehicles to our customers.” Bookings for these vehicles will commence on 14th February.

Mahindra sold 50,659 vehicles last month, which is an increase of 18% over the year-ago period. At Toyota Kirloskar Motor (TKM) too, sales grew in double-digits – by 13% to 26,178 units. JSW MG Motor India saw sales grow nearly four-fold, on a small base, to 4,455 units.

Varinder Wadhwa, Vice President (Sales-Service-Used Car Business & Profit Enhancement) said, “The New Year has started on a positive note with trends from last year continuing to set the course for us in 2025.”

In the commercial vehicle segment, market leader Tata Motors reported a decline of 2% to sell 30,083 units in January.

In the farm equipment sector, Mahindra sold 26,305 tractors last month, which is an increase of 15% over the same period last year. Hemant Sikka, President – Farm Equipment Sector, Mahindra & Mahindra said, “Better soil moisture levels due to the above normal southwest monsoon and high-water storage levels in major reservoirs has aided increase in Rabi sowing. Continued Government support on various rural schemes, government support on Agri subsidies are positives to boost tractor demand going forward.”