India key market in Asia for Lamborghini

Italian luxury sports carmaker Lamborghini considers India a key market in Asia despite the severe impact of Covid-19 in the country and just about 1% share of luxury segment in the Indian passenger vehicle market. “India is going to have a central place in our development of the Asian market,” Stephan Winkelmann, chief executive of Automobili Lamborghini, said, citing a steady rise in the number of wealthy Indians.

“A large part of India is still in the first stage of motorisation; that is, people buying their first cars,” he said.

“But there is a large population of high-net-worth individuals, which is going to be an opportunity for us in the years to come.”


Luxury car sales in the country tumbled about 40% year-on-year to less than 19,000 in calendar 2020 mainly due to the impact of Covid-19.

The super luxury car market priced above Rs 2 crore was wee bit better than mainstream luxury car market, but still posted a decline.

Yet, top super-premium carmakers stay bullish on India, which has been one of the fastest growing economies in the world till the pandemic outbreak.

“There will be a tipping point in India sooner or later. As soon as the market will reach that point, we will be ready,” Winkelmann said.