Force Motors to launch electric Traveller platform and ambulance by 2027, investing ₹3000 cr in EV technology

Vehicle manufacturer Force Motors plans to launch an electric version of the Traveller platform in the first quarter of 2027, with an electric ambulance expected to be among its initial offerings, a senior company official told PTI.

The vehicles have already been developed and are currently undergoing final testing and homologation with the Automotive Research Association of India (ARAI), Force Motors Managing Director Prasan Firodia told PTI.

"We are scheduled to launch our electric vehicles on the Traveller platform in the first quarter of next calendar year," Firodia told the agency.


The automaker previously showcased an electric variant of the Traveller at the Auto Expo in 2024, but commercial sales have yet to begin. The firm intends to rollout multiple Traveller EV variants before introducing an electric version of its Urbania people carrier, which remains under development. Firodia added that the company intends to electrify its broader vehicles portfolio in phased stages, according to PTI.

However, Firodia highlighted that electric vehicle adoption in the sub-seven-metre passenger transport segment is likely to be gradual compared to other market categories.

"I do not expect that the EV transition for us will be something very rapid like what you have seen in passenger cars or the significant transition that has taken place in two-wheelers or three-wheelers. In our segment, transition will happen, but it will be a slow transition comparatively," he said.

He noted that customer economics, range constraints and charging infrastructure limitations remain key hurdles for long-distance transport. School transport could see earlier adoption due to predictable daily routines, whereas tourism and travel operators face greater operational uncertainty, the official said.

According to PTI, Force Motors is investing ₹3000 crores in manufacturing capacity, engineering, electrification, hybrid powertrains and digital technologies.

(With inputs from PTI)