Cars24 scraps job titles and hierarchy in AI-era organisational overhaul

Used-car platform Cars24 has eliminated job titles, grades and organisational bands across its workforce, becoming one of the few technology companies globally to dismantle traditional corporate hierarchy at scale as it seeks to redesign itself for the artificial intelligence era.

The Gurugram-headquartered company said every employee will now share a single designation — Builder— under a new operating philosophy called Flatland, where authority is derived from ownership, execution and customer impact rather than formal rank.

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The move marks one of the biggest organisational restructurings in Cars24's history and reflects the company's belief that artificial intelligence is fundamentally changing how businesses should operate.

"Hierarchy was one of humanity's greatest inventions," said Vikram Chopra, co-founder of Cars24.

"It helped organisations scale when information was scarce. AI fundamentally changes that equation. Today, intelligence and context are increasingly available to everyone. The role of an organisation is no longer to move decisions up and down layers. It's to help exceptional people solve exceptional problems together. Flatland is our attempt to build an organisation for that reality."

He added that the company was questioning long-held assumptions about corporate structures.

"Every generation gets to question one assumption that previous generations took for granted," Chopra said.

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"Ours may be the assumption that companies need to be organised the way they have been for the last hundred years. We don't claim to have the final answer. But we believe that question is now worth asking and worth building around."

Under the new structure, Cars24 said employees will no longer be identified by organisational rank but by the problems they own and the outcomes they deliver. Leadership, it said, will be based on judgment and execution rather than position, with ideas evaluated on merit regardless of whether they originate from a founder or a new recruit.

The company has also redesigned its human resources systems, removing hierarchy-based distinctions in areas such as benefits, travel policies, reimbursements and IT asset allocation. New employees will no longer be assigned grades or levels when they join.

Cars24 said the transition has been rolled out in phases over the past several months, beginning with senior leadership before being extended across the organisation. It added that accountability, performance expectations and decision-making responsibilities remain clearly defined, with only the basis of authority changing from position to ownership.

"We don't believe removing titles automatically creates a great culture," Chopra said.

"Culture comes from behaviour. Flatland simply removes the shortcuts that let people mistake position for contribution. We want the person closest to the problem to feel empowered to solve it regardless of where they joined or how long they've been here."

The company said the organisational overhaul follows an 18-month redesign of its operating model that helped increase revenue per employee by 50% year-on-year in the second half of FY26 while contributing nearly 300 basis points to EBITDA without a proportional increase in operating costs.

Cars24, which operates in India, the UAE and Australia, said it serves more than 41 million monthly active users and turned globally profitable this year.

The company said it believes businesses that succeed in the AI era will need to rethink organisational design rather than merely incorporate AI into existing corporate structures, with Flatland representing its first step towards that vision.