Shishir Prasad

Editor, ET Prime

In my past stints at Forbes India, the Economic Times, Business Standard and Businessworld, I have written on technology, finance, management, and strategy over a career spanning three decades. My co ...

In my past stints at Forbes India, the Economic Times, Business Standard and Businessworld, I have written on technology, finance, management, and strategy over a career spanning three decades. My colleague Pravin Palande and I won the Inaugural IE Business School Award for economic journalism. I have also spent time outside of journalism, most recently at TCS. Each of those assignments has given me a better understanding of how companies take business decisions and a deeper understanding of the business of technology. When not writing on a deadline I love to sit down with a good book; Catch 22 and The Man Without Qualities are two all-time favourites of mine. Indian classical music gets my number, and to make sure I don’t get worse for the wear there is nothing better than a good game of squash.

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Stories by the author

• Artificial intelligence

  From Mainframes to Minds -- How CEOs Can Navigate the AI Implementation Journey

  
  7 mins read15 Apr 2025

• Artificial intelligence

  The 18th-century clergyman's math that powers today's AI revolution

  
  8 mins read13 Apr 2025

• Artificial intelligence

  Model Context Protocol: The secret handshake changing how businesses talk to AI

  
  6 mins read7 Apr 2025

• Policy and regulations

  India to Trump tariffs: What? Us worry? Why?

  
  9 mins read4 Apr 2025

• Strategy

  Nations shouldn’t gnash their teeth on Trump tariffs. They should just John Nash it.

  
  6 mins read19 Mar 2025

• Banking

  Why IndusInd Bank is in elite company

  
  5 mins read13 Mar 2025
• Man vs machine: Can AI ever think consciously like us?

  
  08 Feb 2025 11:03 PM IST

• Markets

  Making sense of Nate Anderson’s Hindenburg closure

  
  9 mins read24 Jan 2025

• Investing

  4 hours, 9%: The curious case of Bhavish Aggarwal’s tweet

  
  7 mins read13 Jan 2025

• Investing

  This is how you should invest in Indian tech stocks

  
  8 mins read3 Jan 2025

• Investing

  The tale of two different yet similar markets, and why you should bet on US and India

  
  7 mins read27 Dec 2024
• The (Mona) Lisa effect: AMD's transformation since CEO Su's takeover

  
  22 Dec 2024 06:00 AM IST

• Strategy

  The AMD comeback story: The (Mona) Lisa effect, the AI twist, and Intel’s mistakes

  
  9 mins read19 Dec 2024

• Tech and Gadgets

  Backroom technique that is at the forefront of powering AI GPUs

  
  4 mins read3 Dec 2024

• Manufacturing

  USD103 billion revenues, 1.3 million jobs: Manufacturing prowess in this sector is what India needs

  
  10 mins read22 Nov 2024
• ET Explainer: What’s up with AI and the 2024 Physics Nobel Prize?

  
  15 Oct 2024 06:01 AM IST

• Investing

  15 stocks in the Mahatma Gandhi portfolio that have outperformed the Sensex

  
  6 mins read2 Oct 2024
• Why mankind keeps returning to its old bloodthirsty ways and new battlefields

  
  21 Sep 2024 11:10 PM IST

• E-commerce

  No more just top-up shopping, Zepto, Blinkit et al. can now do this to a brand

  
  9 mins read20 Sep 2024

• FMCG

  Left out in a hot market, how a melted ice cream business gave HUL the chills

  
  4 mins read14 Sep 2024

• Innovation

  Why Apple must do this one thing that Intel didn’t before it’s too late

  
  6 mins read6 Sep 2024

• Strategy

  Tata Consumer Products needs a Starbucks ‘shot’ to increase its market value exponentially

  
  4 mins read27 Aug 2024

• Opinion

  Three reasons why Mumbai, NCR beat Bengaluru in the IPO treasure hunt

  
  6 mins read12 Aug 2024

• Artificial intelligence

  Why Nvidia’s stock fall reminds us of Amazon during the dotcom mania

  
  6 mins read7 Aug 2024

• Workplace

  What Paris Olympics’ gender parity can teach Fortune 500 companies

  
  5 mins read31 Jul 2024

• Opinion

  Why EV and AI’s energy-saving pitch in India is a clickbait

  
  5 mins read16 Jul 2024

• Artificial intelligence

  Seven questions on AI investments that shareholders and board must ask the CEO

  
  7 mins read2 Jul 2024
• Silver Medal Linings: In sports, business, or elections, it is the runner-up who defines a memorable winner

  
  02 Jun 2024 12:19 AM IST
• Chronicle of a team foretold: Loving RCB is like running into a computer problem again and again

  
  18 May 2024 11:01 PM IST
• Kumar Gandharva, the lord of the ragas

  
  07 Apr 2024 12:04 AM IST

• Strategy

  Nvidia’s 3-barrel shotgun that is keeping competitors at bay while keeping customers, investors happy.

  
  8 mins read3 Apr 2024
• 6 Daniel Kahneman principles to follow to avoid losing money

  
  01 Apr 2024 06:30 AM IST

• Investing

  Use these 6 Daniel Kahneman principles to avoid losing money

  
  4 mins read28 Mar 2024

• Interviews

  How PR Srinivasan, Devinjit Singh learned to make PE business predictable at Xponentia Capital

  
  10 mins read19 Jan 2024
• Morning Brief Podcast: Finding riches in rags: How Recykal is digitising kabadiwallas

  
  01 Dec 2023 08:04 AM IST

• Recent hit

  Finding riches in rags: A Hyderabad startup is digitising kabadiwallas. Coca-Cola et al. swear by it

  
  11 mins read3 Oct 2023

• Culture

  They can’t get no satisfaction: Why The Rolling Stones keep rocking

  
  5 mins read9 Sep 2023

• Interviews

  A World Without War: Where courage and effort flourish in pursuit of peace

  
  9 mins read7 Sep 2023

• Space

  The hidden message in Chandrayaan 3: Isro and the science of engineering extraordinary humans

  
  6 mins read26 Aug 2023

• Under the lens

  Should a sunken Titan put an end to mankind’s curiosity for the deep sea?

  
  3 mins read22 Jul 2023

• Under the lens

  What’s the story Moringa Glory: The vegetable as a role model

  
  4 mins read8 Jul 2023

• Artificial intelligence

  Nvidia’s dream run was three decades in the making. But now, rivals are catching up.

  
  9 mins read26 Jun 2023

• Strategy

  The fallacy of dominance: why Hero MotoCorp is not an IndiGo despite being a market leader

  
  4 mins read24 Jun 2023

• Interviews

  Our aim is to bring PE discipline into the VC world: Ex-KKR India CEO Sanjay Nayar

  
  18 mins read12 Jun 2023
• What’s a “lala company”? Once dripped in hubris, struggling startups of today are a good example

  
  5 mins read10 Jun 2023

• Markets

  In Pulak Prasad’s investment savannah: how to avoid getting eaten by market lions.

  
  5 mins read6 May 2023

• Venture capital

  With Mamaearth and boAt, have Fireside Ventures and Kanwaljit Singh cracked the consumer code?

  
  12 mins read12 Jan 2023
• Why the battle between Ramanujan, Rembrandt and James Cameron will define our future

  
  4 mins read1 Jan 2023