Sruthi Radhakrishnan

Stories by the author

• David Ogilvy's 'Confessions of an Advertising Man' translated into Tamil

  
  21 Dec 2011 12:16 AM IST
• Chennai, other metro cities to undergo digitisation by June 21012

  
  01 Dec 2011 04:56 PM IST
• India Cements earns its highest EBITDA from Chennai Super Kings

  
  19 Nov 2011 05:36 PM IST
• Textile exports to newer markets gaining momentum in last 2 years

  
  10 Nov 2011 04:43 AM IST
• Best Companies To Work For 2011: Classic Stripes' family atmosphere helps in retaining employees

  
  24 Jun 2011 02:13 AM IST
• With rewards programmes abounding, retailers want to cash in on consumers

  
  15 Jun 2011 02:45 AM IST
• There is no issue with Flash for Macs: Mark Phibbs

  
  05 Jun 2011 05:21 PM IST
• Levi's plan to trigger demand with 'going viral' marketing

  
  18 May 2011 06:01 AM IST
• Countdown to the Cannes Lions

  
  04 May 2011 12:02 AM IST
• Rasna's journey: Moving from children's drink to keep its communication fresh and in-tune

  
  13 Apr 2011 02:15 AM IST
• LiquidThread's Brian Terkelsen wants content to be the centre of attraction

  
  06 Apr 2011 06:33 AM IST
• Brand story: Lifebuoy’s journey that is in the spotlight

  
  23 Mar 2011 05:08 AM IST
• Watering holes: Favourite brainstorming venues for ad men

  
  16 Mar 2011 03:15 AM IST
• Names people play: The stories behind indie agency's name

  
  09 Mar 2011 05:31 AM IST
• At Brandscapes, it's all about the search for insights

  
  23 Feb 2011 02:33 AM IST
• Creative duos no longer one-dimensional

  
  19 Jan 2011 12:14 AM IST
• Asian Paints' journey is in the spotlight

  
  12 Jan 2011 06:57 AM IST
• Marketers are eager to know more about consumers

  
  12 Jan 2011 06:57 AM IST
• Spending money to high life, the haves have it right

  
  01 Dec 2010 06:54 AM IST
• BMB throws light on the joint venture with Madison World

  
  01 Dec 2010 06:51 AM IST
• Breakthrough ideas: How admen are going to turn the ad industry

  
  17 Nov 2010 05:09 AM IST
• Indian consumers most likely to consider social aspects when making purchasing decisions

  
  10 Nov 2010 03:57 AM IST
• Just a Clinck away: Cybercafes a viable platform for marketers

  
  10 Nov 2010 02:00 AM IST
• It is important that we retain quality and standard in work: Mark Tutssel, Leo Burnett

  
  03 Nov 2010 03:57 AM IST
• Advertising industry best training ground for India's marketers

  
  27 Oct 2010 01:34 AM IST
• Unravelling the brand conscious mind of woman consumer

  
  13 Oct 2010 04:35 AM IST
• Direct marketing in digital format

  
  06 Oct 2010 12:44 AM IST
• Account planning needs to include digital

  
  06 Oct 2010 12:37 AM IST
• Many forgotten Indian brands script a comeback

  
  23 Sep 2010 12:42 PM IST
• Day 2: Time for some soul searching at Spikes Asia

  
  21 Sep 2010 12:17 AM IST
• Mood upbeat as Spikes Asia kicks off in Singapore

  
  20 Sep 2010 01:59 AM IST
• Why recently ads have used old Hindi songs in place of jingles?

  
  15 Sep 2010 07:59 AM IST
• Emerging markets new global playgrounds for growing MNCs

  
  10 Sep 2010 07:24 AM IST
• Brand Tata continues to grip consumer psyche

  
  25 Aug 2010 02:32 PM IST
• Brand Tata continues to grip consumer psyche

  
  25 Aug 2010 02:32 PM IST
• Office party? Watch yourself

  
  06 Aug 2010 06:24 AM IST
• Bring these pre-liberalisation brands back

  
  04 Aug 2010 12:03 AM IST
• Job portals: Surging ahead with focused taget marketing

  
  28 Jul 2010 01:13 PM IST
• Diversity in thinking brings innovation

  
  14 Jul 2010 02:27 AM IST
• Model Citizens: Unlikely but perfect brand ambassadors

  
  16 Jun 2010 05:31 AM IST