Soumya Gupta

Senior Staff Writer, ET Prime

I track India’s rapidly growing and mutating consumer economy at ET Prime. Earlier, I worked as a consumer-beat reporter at Mint, and at Fortune India magazine where I wrote about startups, enterpris ...

I track India’s rapidly growing and mutating consumer economy at ET Prime. Earlier, I worked as a consumer-beat reporter at Mint, and at Fortune India magazine where I wrote about startups, enterprise technology, and some consumer businesses too. I trained as a news intern at Bloomberg in Mumbai. I have a BA in Political Science and International Relations from Dartmouth College, where I researched ethnic politics and state secessionism. A Delhi native, I now live in Mumbai and stay far, far away from the eternal question, “Delhi or Mumbai?”. \\n\\nTwitter: @bytesofnews | Email: soumya.gupta@timesinternet.in

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Stories by the author

• E-commerce

  Shopify has made inroads in India’s online D2C. To go deeper, it must outshine the competition.

  
  7 mins read19 Jan 2022

• Strategy

  Recap 2021: how Dabur, HUL, Marico et al. have built on their e-commerce via D2C so far

  
  7 mins read8 Dec 2021

• Investing

  Relaxo’s stick-to-basics strategy kept it steady during pandemic. But inflation is a worry now.

  
  10 mins read22 Nov 2021

• FMCG

  Plant meat is here. But targeting the right taste, consumers make it a challenging recipe

  
  8 mins read9 Nov 2021

• FMCG

  Plant milk is catching up in India. But Amul, Mother Dairy are ‘concerned’ over its health benefits.

  
  10 mins read5 Nov 2021

• Investing

  Nykaa IPO: a profitable e-commerce play with strong investor interest amid debatable valuations

  
  9 mins read29 Oct 2021

• Omnichannel 

  Jewellery on rent to virtual shopping: decoding Titan’s post-pandemic digital playbook

  
  7 mins read14 Oct 2021

• Strategy

  Inox, PVR pin hopes on the festive sparkle to overcome pandemic blues. But that may take time.

  
  11 mins read8 Oct 2021

• Modern retail

  As Tanishq to Kalyan Jewellers eye gold this festive season, a changing consumer holds the key

  
  9 mins read29 Sep 2021

• FMCG

  Riding the Hallyu wave: how Korean packaged food is making its way into Indian homes

  
  9 mins read9 Sep 2021

• Strategy

  Thrasio-style startups: decoding the new mantra for creating a house of brands

  
  14 mins read25 Aug 2021

• Omnichannel 

  Brands and investors are flocking to video social commerce. What’s making this channel click?

  
  10 mins read18 Aug 2021

• Travel and Leisure

  Sunset Cinema is projecting an open-air future for movies. Can Inox, PVR afford to miss the show?

  
  9 mins read9 Aug 2021

• Modern retail

  As multiplexes, food courts struggle amid the pandemic, malls must rethink their anchor tenants

  
  8 mins read16 Jul 2021

• Modern retail

  Offline retail, malls have gone through a painful pandemic year. Will 2021 be any better?

  
  7 mins read15 Jul 2021

• Strategy

  A year without TikTok: the sands have shifted, but MX TakaTak, Josh, Moj, et al. have to pass a test

  
  7 mins read29 Jun 2021

• Modern retail

  Reseller social-commerce is having a moment. Can Meesho and its rivals solve their challenges?

  
  12 mins read14 Jun 2021

• Strategy

  Tata Starbucks is on an expansion spree. But attracting footfalls amid the pandemic won’t be easy.

  
  8 mins read26 May 2021

• FMCG

  There’s plenty of juice: RAW Pressery gains speed after fire sale to fellow Sequoia firm

  
  8 mins read13 May 2021

• OTT

  The hunt for Indian Narcos: Netflix and the never-ending search for Originals that sizzle

  
  11 mins read10 May 2021

• FMCG

  Amway aims to be more than just ‘western’. Can it get Ayurveda-loving India to buy its supplements?

  
  8 mins read30 Apr 2021

• Under the lens

  From JioMart to Tata CliQ: retailers made heavy online investments in 2020. Are they ready for the second wave? A progress report

  
  10 mins read20 Apr 2021

• OTT

  As ‘walled gardens’ prevent data sharing, OTT players must rely on content, tech to win advertisers

  
  12 mins read16 Apr 2021

• OTT

  OTT platforms need ad money to build a sustainable business. But where are the advertisers?

  
  10 mins read15 Apr 2021

• Investing

  Bad timing, uncertain future: why Barbeque Nation IPO is an undercooked, overpriced spread

  
  12 mins read5 Apr 2021

• Naturals

  Juicy Chemistry has all ingredients to carve a niche in personal care. But it needs a balancing act.

  
  8 mins read24 Mar 2021

• Under the lens

  Will Bezos’s India plan get caught in its own web? The Amazon vs. Future outcome will provide clues.

  
  24 mins read15 Mar 2021

• Brands

  Indigo Paints the town red with a blockbuster listing. Can it keep its growth lustre intact?

  
  8 mins read11 Mar 2021

• FMCG

  Marico has zoomed past other FMCG stocks. But it needs a solid growth lever. Healthy food can help.

  
  11 mins read4 Mar 2021

• Naturals

  When giants falter: Hindustan Unilever’s rocky road to achieve its naturals-business ambitions

  
  9 mins read16 Feb 2021

• Strategy

  Sebamed vs. HUL: German skincare brand wins round #1 with marketing blitz. The real game starts now.

  
  13 mins read11 Feb 2021

• Food-tech

  Cloud-kitchen expertise on hire: How Rebel Foods is becoming the AWS of restaurants

  
  10 mins read2 Feb 2021

• OTT

  Looking beyond subscriptions: Amazon Prime Video to launch ad offerings, ropes in production houses

  
  6 mins read25 Jan 2021

• Modern retail

  Social experiencing, vaccines: what malls are banking on to reclaim pre-pandemic business as usual

  
  7 mins read15 Jan 2021