Shivaji Dasgupta

Shivaji Dasgupta is an autonomous brand consultant

Shivaji Dasgupta is an autonomous brand consultant

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Stories by the author

• Apple hasn't fallen far from iTree

  
  31 Mar 2026 11:21 PM IST
• As Ozempic's active ingredient's patent expires today, India's fit for a health-lifestyle revolution

  
  19 Mar 2026 11:02 PM IST
• Blink, and you’ll miss it: The rise of Jaldi commerce in India

  
  23 Jan 2026 10:52 PM IST
• India, like many other countries, has expanded the jaded definition of Westphalian sovereignty

  
  12 Dec 2025 10:56 PM IST
• 'Small-big' equilibrium

  
  10 Nov 2025 11:44 PM IST
• Experience cocktail hours

  
  15 Sep 2025 11:02 PM IST
• IndiaLust, it’s sensational: How Indians are rediscovering their country through authenticity and global standards

  
  08 Aug 2025 11:12 PM IST
• No #iding behind #ashtags: Brand cultures must evolve as laws, ethics and sharper consumer awareness demand transparency

  
  18 Jul 2025 11:07 PM IST
• Make Air India 'Volvo' of global airlines

  
  17 Jun 2025 11:27 PM IST
• View: Wealth acquisition and lifestyle expression should, at some point, converge for rich Indians

  
  06 Jun 2025 11:08 PM IST
• Brands may see reruns of the 14-year-old’s eye-popping performance — but will they ‘Tendulkar’?

  
  02 May 2025 11:19 PM IST
• Brands are balancing the best of regional & national identities, driving an ‘identity regions’ culture

  
  11 Apr 2025 11:16 PM IST
• Tata Group’s timeless legacy meets the new era of customer-centricity

  
  02 Mar 2025 10:52 PM IST
• Can Bengal Global Business Summit ignite economic revival in West Bengal?

  
  08 Feb 2025 12:05 AM IST
• Ustad Zakir Hussain: Master of blends and solo brilliance

  
  16 Dec 2024 11:52 PM IST
• Indian companies must up their game for tech-abled next-gen momentum diversification

  
  15 Nov 2024 11:33 PM IST
• Festive shopping via ecommerce may be changing both consumer and societal behaviour

  
  14 Oct 2024 11:13 PM IST
• Are brands exploiting women for profit? A closer look at gender representation in advertising

  
  06 Sep 2024 10:47 PM IST
• View: Ask not just what your brand can do for you, but also what you can do for your brand

  
  16 Aug 2024 10:31 PM IST
• It's about can, not Cannes

  
  6 mins read27 Jun 2024
• How brands should inspire politicians to move away from 'divide' and 'drown’ to ‘unify' and 'thrive’

  
  6 mins read7 Jun 2024
• How AI-enabled innovation can fulfil the worth of a talent pool currently underused in mere messaging

  
  6 mins read24 May 2024
• Cricket in India: How IPL stole the Maidaan

  
  7 mins read10 May 2024
• It’s incredulous Tatas didn’t anticipate Vistara pilots' response

  
  6 mins read7 Apr 2024
• Zomato’s ‘pure veg’ innovation should launch a thousand identity-targeted consumer services

  
  6 mins read22 Mar 2024
• Advertising: Customers must add a vital layer between What You See and What You Get

  
  6 mins read28 Feb 2024