Shabori Das

Senior Assistant Editor, ET Prime

I love analyzing numbers, and business models. I cover consumer and retail extensively. In the last decade and more, my love for data and consumer insights has grown stronger every day. I spent the f ...

I love analyzing numbers, and business models. I cover consumer and retail extensively. In the last decade and more, my love for data and consumer insights has grown stronger every day. I spent the first 7 years of my career in market research, and then became a journalist to employ the same research, insights and writing skills for a media publication. At ET Prime, I cover everything to do with consumer and retail brands. When I am not working I enjoy good food, liquor, travelling and reading. Reach out to me at shabori.das1@timesofindia.com, and Twitter: ShaboriDas

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Stories by the author

• From Campa to Kelvinator: Why Reliance is buying old, nostalgic brands

  
  06 Jan 2026 11:00 PM IST
• Run, rave, repeat! Wellness turns social for Gen Z

  
  31 Dec 2025 05:00 AM IST
• The buy button India never got, keeping social platforms stuck in window-shopping mode

  
  10 Dec 2025 03:16 PM IST
• Swirl, Sniff, Skip: India’s wine moment is here — but the nation isn’t sipping yet

  
  23 Nov 2025 08:38 AM IST
• Festive demand 2025 stays strong post-Diwali as weddings surge, tax cuts lift spending and winter boosts sales

  
  17 Nov 2025 06:00 AM IST
• 'Lifestyle expansion in India may be hit next year': CEO Devarajan Iyer

  
  15 Nov 2025 12:50 AM IST
• Ikea India sales grows 6% YoY to Rs 1,860 crore, eyes profitability in 2 years

  
  11 Nov 2025 07:07 PM IST
• Arvind Ltd realigns supply chain, expands beyond US to beat tariff hit

  
  07 Nov 2025 09:51 PM IST
• Britannia sees GST reset to shift market share in favour of bigger FMCG firms

  
  07 Nov 2025 04:36 PM IST
• Urban demand's in growth territory, qcomm a big driver, says Sunil D'Souza, MD TCPL

  
  05 Nov 2025 12:23 AM IST
• Arvind Fashions reports 25% growth in footwear as GST reduction boosts consumer demand

  
  04 Nov 2025 08:03 PM IST
• Tata Consumer says GST rate cut transition hit sales of key brands

  
  03 Nov 2025 10:18 PM IST
• United Spirits warns of tough H2 despite strong Q2 led by premium brands

  
  31 Oct 2025 07:48 PM IST
• Radico Khaitan urges more states to adopt UP’s consumer-friendly liquor policy

  
  30 Oct 2025 09:23 PM IST
• United Breweries Q2 sales dip 3% as heavy monsoon hits key markets

  
  30 Oct 2025 08:16 PM IST
• Surge in dining and entertainment spending boosts restaurant and cinema revenue ahead of Diwali

  
  19 Oct 2025 05:30 AM IST
• D2C beauty brands like Sugar, Renee, Fae attract rising investor funding in 2025

  
  03 Oct 2025 11:33 PM IST
• Chinese fast-fashion platform Shein ramps up speed, scale to win India market

  
  24 Sep 2025 12:03 AM IST
• GST rate cuts lower apparel and footwear prices but retailers trim discounts

  
  20 Sep 2025 12:15 AM IST
• ITC Foods to ride q-comm wave with fresh pack foray

  
  15 Sep 2025 12:13 AM IST
• Youngistan drinks to good health with no/low alcohol spirits

  
  14 Sep 2025 05:30 AM IST
• United Breweries invests Rs 90 crore in a new canning line

  
  26 Aug 2025 06:34 PM IST
• Britannia increasing whole grain content in its products as part of its commitment to health: Nusli Wadia

  
  11 Aug 2025 09:27 PM IST
• Indian single malt exporters at disadvantage following high US tariffs

  
  11 Aug 2025 04:28 PM IST
• Titan posts strong Q1; US jewellery sales rise ahead of tariffs

  
  07 Aug 2025 09:20 PM IST
• United Breweries sees minimal impact from global tariff risks due to local focus

  
  07 Aug 2025 05:12 PM IST
• Britannia Industries reports strong demand growth in rural and urban markets

  
  06 Aug 2025 04:47 PM IST
• Britannia Q1 profit dips 0.8% YoY; revenue up 8.8%, misses estimates

  
  05 Aug 2025 08:00 PM IST
• On a health kick, FMCG companies chase sugar-free rush

  
  03 Aug 2025 05:30 AM IST
• Retailers, restaurants in tech hubs fear festive slump amid TCS, IT layoffs

  
  30 Jul 2025 12:18 AM IST
• Tata Consumer Products posts 10% jump in Q1 PAT driven by tea, salt sales

  
  23 Jul 2025 09:41 PM IST
• Can crunch hits United Breweries' growth as demand for canned beer surges

  
  23 Jul 2025 06:12 PM IST
• Quick commerce promised electronics companies a spark, delivered a glitch instead

  
  21 Jul 2025 11:57 PM IST
• United Breweries working with multiple states to introduce equitable taxation and policy decisions

  
  17 Jul 2025 05:17 PM IST
• Bira beer maker restructures leadership amid liquidity woes and revenue decline

  
  03 Jul 2025 03:58 PM IST
• India’s chicken craze takes wing as Gen Z, millennials drive unprecedented surge in demand

  
  28 Jun 2025 01:18 PM IST
• From pimples to peptides: How Gen Z turned the dermatologist into a beauty guru

  
  22 Jun 2025 05:30 AM IST
• Tata Consumer doubles down on quick commerce, eyes growth beyond traditional retail

  
  18 Jun 2025 05:09 PM IST
• Style check: Gen Z rewriting saree story

  
  08 Jun 2025 05:30 AM IST
• Spirits demand dull but we can uncork growth, says Diageo MD Praveen Someshwar

  
  24 May 2025 12:59 AM IST
• Decathlon plans to double sourcing from India once EU FTA is finalised

  
  24 May 2025 12:55 AM IST
• United Spirits Q4 Results: Profit rises 17% on Andhra boost, premium growth

  
  20 May 2025 09:01 PM IST
• Quick commerce sprints ahead but still a small slice for FMCG giants

  
  19 May 2025 05:30 AM IST
• Arvind Fashions reports Rs 17 crore Q4 Loss despite 13.7% YoY revenue growth

  
  17 May 2025 04:32 PM IST
• Arvind Ltd Q4 Results: Profit rises 29% YoY to Rs 93 crore

  
  15 May 2025 04:46 PM IST
• Demand recovery likely to be gradual, says Britannia MD

  
  13 May 2025 12:55 AM IST
• Demand recovery to be a gradual process, unlikely to be a sharp "hockey stick": Britannia's Varun Berry

  
  12 May 2025 02:53 PM IST
• Beverage players take a big sip to quench market share thirst

  
  09 May 2025 02:38 AM IST