Saugata Gupta

Stories by the author

• Shopper's insight is the moment of truth today

  
  13 Jul 2010 02:31 AM IST
• Case study: Should companies launch a mass market brand

  
  02 Jun 2010 06:01 AM IST
• Consumption story is back, but with a difference

  
  20 Oct 2009 12:07 AM IST
• Goafest: Ultimate goal is to serve the consumers profitably

  
  04 Apr 2008 01:09 AM IST
• The 'Mistress Syndrome' in business decision-making

  
  21 Aug 2007 01:23 AM IST