Sagar Malviya & Sarah Jacob

Stories by the author

• HUL, L'Oreal, PepsiCo & Henkel opt for large packs, bundling to keep price sensitive buyers happy

  
  27 Jan 2012 11:58 AM IST
• Britannia merges dairy & biscuits sales teams

  
  19 Dec 2011 12:37 AM IST
• Rapid trials, strategy to drive awareness works well for Kraft’s biscuit brand 'Oreo'

  
  07 Nov 2011 03:21 AM IST
• Indian stores of global brands rake in moolah

  
  04 Nov 2011 03:19 AM IST
• Mahindra & Mahindra opens first toy store Beanstalk to give tough competition to Mukesh Ambani-led Reliance Retail

  
  03 Oct 2011 03:17 AM IST
• Paris Hilton to launch her brand at shoppers stop next month

  
  26 Aug 2011 05:08 AM IST
• Reckitt displaces Wipro Customer care as third-largest soap maker

  
  17 Aug 2011 04:41 AM IST
• How Maggi Pazzta, Fair & Lovely Max men's fairness cream & Parle's 20-20 cookie are threatening category leaders

  
  29 Jun 2011 06:56 AM IST
• McDowell's No.1 Platinum advertisement featuring MS Dhoni takes a dig at Royal Stag

  
  24 Jun 2011 12:34 AM IST
• Private labels' euphoria subsides in retail

  
  13 Jun 2011 03:48 AM IST
• Consumers seek more deals with rising prices

  
  09 Jun 2011 09:00 PM IST
• Indian consumers seek more deals with rising prices, retailers reworking discount strategies

  
  08 Jun 2011 02:40 AM IST