Rita McGrath

McGrath is professor, Columbia Business School, New York, US

McGrath is professor, Columbia Business School, New York, US

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Stories by the author

• From unicorn horns to IBC forms: Time to avoid the great Indian startup hangover

  
  06 Nov 2025 05:55 PM IST
• For fake's sake, get real: The grand industrial complex of digital deception

  
  25 May 2025 10:49 PM IST
• US antitrust ruling against Google: Default option is highly likely to be chosen over others

  
  20 Aug 2024 10:40 PM IST
• The great internet ad scam: Trusting the efficacy of online ad spend is irrational — it’s a bubble waiting to pop

  
  6 mins read17 May 2024
• Prepare for the death of the central business district — and, out of it ashes, the birth of a new ‘workplace’

  
  6 mins read22 Apr 2022