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Market Watch
Rita McGrath
McGrath is professor, Columbia Business School, New York, US
McGrath is professor, Columbia Business School, New York, US
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Stories by the author
From unicorn horns to IBC forms: Time to avoid the great Indian startup hangover
06 Nov 2025 05:55 PM IST
For fake's sake, get real: The grand industrial complex of digital deception
25 May 2025 10:49 PM IST
US antitrust ruling against Google: Default option is highly likely to be chosen over others
20 Aug 2024 10:40 PM IST
The great internet ad scam: Trusting the efficacy of online ad spend is irrational — it’s a bubble waiting to pop
6 mins read
17 May 2024
Prepare for the death of the central business district — and, out of it ashes, the birth of a new ‘workplace’
6 mins read
22 Apr 2022
Business News
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Rita McGrath
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