Rajiv Banerjee

Stories by the author

• My youth is my biggest strength: Lauren Crampsie

  
  15 Feb 2012 02:39 AM IST
• Bates India: Lesser the ambiguity at the top, better it is for the business

  
  08 Feb 2012 02:10 AM IST
• Ex LG head Kim's former team building Indian brands competing with Korean label

  
  14 Dec 2011 11:23 AM IST
• People:Amitabh Bhattacharya

  
  14 Dec 2011 05:55 AM IST
• Sanjeev Bhargava will need creativity to stay at JWT for second innings

  
  23 Nov 2011 12:17 AM IST
• Can Indian advertising represent Asian advertising?

  
  16 Nov 2011 05:09 AM IST
• Advertising is like a blank piece of paper, everything is your own idea: Kitty Lun, Lowe China

  
  09 Nov 2011 12:16 AM IST
• We will be closing the gap on our competition: John Wren, Omnicom

  
  09 Nov 2011 12:13 AM IST
• What prompted Sanjoy Chakrabarty to quit Dentsu Media and join ZenithOptimedia

  
  02 Nov 2011 01:14 AM IST
• 'Occupy Wall Street': Adbusters, organisation that started the movement inspired by Anna Hazare

  
  26 Oct 2011 07:40 AM IST
• Top executives, Ad gurus and experts gather in New Delhi for AdAsia 2011

  
  26 Oct 2011 04:26 AM IST
• Visa's Head marketing, Rajiv Kapoor on building brand awareness

  
  19 Oct 2011 12:23 AM IST
• Hrithik Roshan, Saif Ali Khan, Salman Khan and the art of making innerwear fashionable

  
  19 Oct 2011 12:08 AM IST
• Air supremacy? Tata Sky ad tells customers not to shy away from asking questions while Dish TV says there's no need to ask

  
  12 Oct 2011 05:07 AM IST
• Suzlon hoping for a better brand recall in an emerging wind energy market in India

  
  05 Oct 2011 06:03 AM IST
• Creativeland Asia acquires not only big ticket clients but some notable recognition from overseas

  
  05 Oct 2011 06:02 AM IST
• Most Trusted Brands 2011: How aggressive moves by Airtel, Vodafone, Idea & BSNL have enhanced consumer engagement

  
  28 Sep 2011 12:25 AM IST
• Public address systems at bus stations: the latest means of promotion

  
  14 Sep 2011 12:50 AM IST
• How Airtel and Hero MotoCorp formed this year's biggest campaigns

  
  07 Sep 2011 03:02 AM IST
• Social Outing: How social media is playing a role in providing the first signals of receptiveness of commercials

  
  07 Sep 2011 02:58 AM IST
• How brand Anna achieved what brands spend millions & a lifetime to attain

  
  19 Aug 2011 11:40 AM IST
• With army sports, Tees and Gandhi caps, Anna Hazare carves out space in consumers' mind

  
  19 Aug 2011 04:56 AM IST
• Sandeep Goyal: Life after the Dentsu selloff

  
  17 Aug 2011 04:39 AM IST
• Dabur's Hajmola does a spoof on Chlormint's 'doobara' commercial

  
  27 Jul 2011 01:27 AM IST
• Pepsi's rural strategy: New healthy beverage with low price

  
  20 Jul 2011 04:45 AM IST
• Taproot India makes in-road into Airtel

  
  11 Jul 2011 10:54 PM IST
• My mandate is to make the Dentsu India Group the best: Rohit Ohri, Former Managing Partner, JWT Delhi

  
  29 Jun 2011 05:49 AM IST
• IndiaVibes: Social media marketing agency

  
  15 Jun 2011 03:44 AM IST
• Financial services sector: Precision marketing

  
  01 Jun 2011 08:01 AM IST
• India's domination of world cricket comes from huge brand spends

  
  25 May 2011 06:02 AM IST
• IPG group agency Lowe Lintas: Charting a course for the future

  
  18 May 2011 04:46 AM IST
• Ford India gets deeper into sedan segment

  
  10 May 2011 08:37 PM IST
• Cricket's Executive Officers: IPL is cricket + commerce

  
  30 Mar 2011 07:17 AM IST
• How India's largest FMCG company HUL is innovating

  
  23 Mar 2011 01:11 PM IST
• Customer centric marketing: Dicing the customer pie

  
  23 Mar 2011 05:08 AM IST
• Cricket must be seen from growing the geography stand point: IPL CEO

  
  23 Mar 2011 05:08 AM IST
• Consumer goods to consumer centricity: Not easy to navigate for HUL

  
  23 Mar 2011 05:07 AM IST
• Harbhajan Singh XperReements 'Teesra' ball in Reebok viral video on YouTube

  
  18 Mar 2011 03:09 AM IST
• New age of marketing concepts, practices and jargons

  
  02 Mar 2011 06:03 AM IST
• Johnson & Johnson baby Ads: Then & Now

  
  02 Mar 2011 06:02 AM IST
• Does Coca Cola have a secret recipe?

  
  23 Feb 2011 03:52 AM IST
• WCCL knows how to take on competition: Vineet Agrawal

  
  23 Feb 2011 02:19 AM IST
• M&M is not only redefining its brand but also future course

  
  26 Jan 2011 01:08 AM IST
• Sensory branding is one way to stay ahead in mind-game

  
  26 Jan 2011 01:01 AM IST
• What's integral for brands looking to make a deeper connect?

  
  12 Jan 2011 06:56 AM IST
• Ad stand: Advertisements in education sector

  
  05 Jan 2011 12:54 AM IST