Rajesh Shukla

The writer is MD-CEO, People’s Research on India’s Consumer Economy (PRICE)

The writer is MD-CEO, People’s Research on India’s Consumer Economy (PRICE)

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Stories by the author

• Reassure homes, not just economy: Why India’s growth feels weaker at household level

  
  08 Jun 2026 12:04 AM IST
• Mature hands for money: India’s next economic reform lies in building financially aware households

  
  10 May 2026 10:58 PM IST
• GST states quo won't do: Post-GST revenue divide widens across India

  
  06 Apr 2026 12:16 AM IST
• View: Why larger and more populous states gradually losing their fiscal strength

  
  02 Dec 2025 11:24 PM IST
• India’s consumption story finds a new rhythm: the weekend economy is replacing the festive surge

  
  07 Nov 2025 11:00 PM IST
• Gen Z is shaping financial behaviours of households, peer groups and markets — with caution

  
  18 Sep 2025 11:22 PM IST
• India's employment challenge isn't just about creating more jobs, but about making them secure

  
  29 Jul 2025 10:58 PM IST
• Household is where the heart is: What India’s smaller families tell us about big economic changes

  
  18 Jun 2025 11:18 PM IST
• Urban commuting in India: Challenges and opportunities for a sustainable future

  
  14 Apr 2025 10:59 PM IST
• Skim off creamy layer with care

  
  25 Oct 2024 11:09 PM IST
• An On-Offline Story: How local kirana stores adapt and thrive amidst eCommerce rise

  
  30 Aug 2024 10:59 PM IST
• Licensed to skill: Get the job done

  
  15 Aug 2024 10:42 PM IST
• India's young harbour big plans

  
  5 mins read3 May 2024
• Gold retains its gleam as a savings-investments tool — and its allure for personal consumption is growing

  
  5 mins read29 Mar 2024
• Why location matters in gauging the precise trends of social and economic inequality

  
  5 mins read2 Feb 2024
• View: Post-Covid recovery of poor households exceeds expectations. But many still need a leg-up

  
  5 mins read22 Dec 2023
• View: Destabilise the Pyramid

  
  6 mins read24 Nov 2023
• The road to development of India as a whole is no longer caste-coded

  
  6 mins read22 Oct 2023
• Improving India’s women labour force participation rate

  
  6 mins read25 Sep 2023
• India’s ‘developed’ status by 2047 depend on empowering its blue-collar workforce

  
  6 mins read13 Sep 2023
• India’s middle class is expanding, thanks to rapid urbanisation. This will reshape the economy

  
  6 mins read23 Jul 2023
• How urban migration has changed — and is changing — ideas of rural India

  
  6 mins read28 Jun 2023