A post graduate from Times School of Journalism, Purba has been working with Business Insider India as a Senior Writer. With close to five years of experience in the industry, she has worked at The Sunday Guardian, a reputed weekly founded by industry veteran Mr. MJ Akbar for almost three years. Pursuing her passion for reporting, she has been extensively covering various sectors, which include aviation, policy, auto, FMCG, luxury market, hospitality and tourism among others. Prior to The Sunday Guardian, she had a brief stint as a correspondent with Pitch, a reputed monthly marketing magazine by Exchange4media Group. She kick started her career with The Economic Times in 2010. She unwinds herself by snoozing, gorging or enjoying light music with her cuppa.