Priyanka Nair

Correspondent, ET

Stories by the author

• Inside L'Oreal's beauty-tech lab: From smart makeup tools to skin diagnostics

  
  13 Aug 2025 11:35 AM IST
• Indian admakers shine with 22 Lions at Cannes 2021

  
  28 Jun 2021 12:24 AM IST
• Reboot & Refresh 2.0: The new Indian marketing playbook

  
  26 Jun 2021 10:58 AM IST
• Behavioral science can change the way marketing is done: Christopher Graves

  
  19 Jun 2021 10:25 AM IST
• How women content creators are shaking up the BFSI category

  
  31 Mar 2021 09:37 AM IST
• Real outrage or bot-rage: Managing the fall-out of social media backlash

  
  28 Nov 2020 11:47 AM IST
• A new kind of white revolution in the milk industry

  
  21 Nov 2020 10:23 AM IST
• Mondelez, Marico, Spotify, HUL, Samsung, Hotstar and Discovery win in BE Marketing Awards 2020

  
  10 Oct 2020 03:14 AM IST
• Ex-GroupM top executive is Publicis’ new CFO

  
  25 Feb 2020 09:33 AM IST
• The art and science behind rebranding and renaming a brand

  
  22 Feb 2020 10:47 AM IST
• Effie Awards 2020: Admen now love 'meaningful work'

  
  13 Jan 2020 07:20 AM IST
• Starcom bags upGrad’s media duties

  
  06 Jan 2020 06:52 AM IST
• Saurabh Varma resigns as CEO of Publicis

  
  11 Dec 2019 06:52 AM IST
• The rules of brand matchmaking

  
  30 Nov 2019 10:00 AM IST
• How Licious is attempting to change the way Indians buy meat and seafood

  
  23 Nov 2019 10:47 AM IST
• L&K Saatchi & Saatchi CEO Anil Nair steps down

  
  21 Nov 2019 09:23 AM IST
• Dear customer relations: The fury of the festive shopper

  
  26 Oct 2019 10:58 AM IST
• Airtel signs up Leo Burnett in marketing push

  
  11 Sep 2019 06:31 AM IST
• Oppo ropes in Ranbir Kapoor, Katrina Kaif and Badshah

  
  06 Sep 2019 11:59 AM IST
• Why 50 years and above is the new target consumer group for some brands

  
  27 Jul 2019 10:23 AM IST
• India bags four bronze Cannes Lions

  
  21 Jun 2019 12:12 PM IST
• India adds 4 silver Lions to its Cannes scorecard

  
  20 Jun 2019 07:12 AM IST
• How brands are using online influencers in TV commercials?

  
  15 Jun 2019 01:01 PM IST
• Decoding TikTok's appeal: Fun, fad or a new 'friend'?

  
  25 May 2019 11:04 AM IST
• For the love of beards: How this company is building a niche grooming brand for men

  
  23 Mar 2019 01:42 PM IST
• No headwinds for marketing to women

  
  08 Mar 2019 03:51 PM IST
• Marketers shouldn’t flood users with advertising: Chris Tung

  
  02 Mar 2019 01:15 PM IST
• End bad practices in Data Privacy: IAA Congress speakers

  
  22 Feb 2019 07:16 AM IST
• At IAA World Congress, focus is on brands and more

  
  21 Feb 2019 11:24 AM IST
• Success has not come easily for McCann, we worked for years to groom talent: Prasoon Joshi

  
  14 Jan 2019 07:09 AM IST
• Are young Indians ‘swiping right’ on bumble’s ads?

  
  12 Jan 2019 12:24 PM IST
• How grooming brands are chasing the new age men

  
  01 Dec 2018 02:07 PM IST
• Ad agencies take decisive steps, many heads roll

  
  19 Oct 2018 07:06 AM IST
• Can Soulfull, make ragi the quinoa of India?

  
  15 Sep 2018 11:29 AM IST
• Can India market Ayurveda in the business of beauty?

  
  01 Sep 2018 09:40 AM IST
• Can iD Fresh's batter business solve Indian homemakers 'trust' issues?

  
  25 Aug 2018 01:48 PM IST
• Baggit's mass media campaign: What's in this bag?

  
  07 Jul 2018 11:18 AM IST
• Will Keventers' formula work as it looks for a pan-India presence?

  
  23 Jun 2018 11:28 AM IST
• How Nykaa has changed the way beauty products are added to the cart in India

  
  05 May 2018 03:00 PM IST
• SBI consolidates advertising account with Rediffusion-Y&R

  
  03 May 2018 07:27 AM IST
• Tata Trusts makes Rediffusion its creative agency

  
  11 Apr 2018 07:46 AM IST
• Prahlad Kakar joins ad agency Creativeland Asia as creative mentor

  
  18 Mar 2018 11:41 PM IST
• Is Bira going to be a keeper or beer today, gone tomorrow?

  
  27 Jan 2018 01:58 PM IST
• Why celebrities in India are turning into fashion entrepreneurs

  
  02 Dec 2017 11:46 AM IST
• Is this really brand India’s golden era? Ad experts discuss at ET Awards 2017

  
  30 Oct 2017 03:36 PM IST
• The Bohri Kitchen

  
  07 Jun 2017 04:31 PM IST
• Practo injects a new look

  
  05 Apr 2017 12:45 PM IST
• Startups are making Indians entrepreneurial: GroupM's Rob Norman

  
  29 Mar 2017 05:15 AM IST