Prasoon Joshi

The writer is chairman, McCann Worldgroup Asia Pacific

The writer is chairman, McCann Worldgroup Asia Pacific

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Stories by the author

• Remembering Piyush Pandey: A life measured in laughter

  
  25 Oct 2025 12:24 AM IST
• Use AI for efficiency, but recognise that culture-shaping narratives need human fault lines

  
  06 Sep 2025 12:29 AM IST
• Ameen Sayani: How his paralinguistics created a modern-day bonfire, a brand, rather than branded content

  
  6 mins read1 Mar 2024
• How Raju Srivastav's comedy can be a masterclass about how to succeed in Indian market

  
  6 mins read23 Sep 2022