Prasoon Joshi

Stories by the author

• Benetton shows advertising can & must have larger social purpose

  
  20 Nov 2011 01:08 AM IST
• Dhoni deserves more credit than we're giving him now

  
  04 Apr 2011 09:19 AM IST
• Freedom- When not just India but an Indian matters

  
  15 Aug 2010 12:56 AM IST
• Cannes: Creativity is reflecting the prevailing time

  
  24 Jun 2010 12:57 AM IST
• Social context impacts equity of a brand in times of crisis

  
  19 Jan 2010 01:28 AM IST
• Rituals: We need to work harder to recreate the magical warm moments

  
  24 Nov 2009 12:27 AM IST
• Let creativity remain in its original form

  
  03 Nov 2009 12:09 AM IST
• Titanium Lion: The most sought-after trophy at Cannes

  
  13 May 2009 05:36 AM IST
• Consumer Created Brand: Barack Obama

  
  19 Jan 2009 02:04 AM IST
• Utility value of use & throw

  
  06 Feb 2007 05:12 AM IST
• Magic of brands

  
  31 Dec 2006 02:00 AM IST