Nupur Amarnath

Senior Assistant Editor, Economic Times

Finding the 'life' in lifestyle, I specialise in spotting what’s trending, new and buzzing across fashion, travel, hospitality, social media, productivity and mental health—anything that makes life i ...

Finding the 'life' in lifestyle, I specialise in spotting what’s trending, new and buzzing across fashion, travel, hospitality, social media, productivity and mental health—anything that makes life interesting.

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Stories by the author

• Room for less: Could short-stay hotels be the next big thing in hospitality?

  
  07 Jun 2026 09:24 AM IST
• From tarmac Garba to towel theft: As Indian tourists go viral for all wrong reasons, here are 9 travel rules to avoid becoming the next internet horror story

  
  07 Jun 2026 12:20 AM IST
• Instagram emerges as platform for anti-caste Indian art

  
  31 May 2026 08:36 AM IST
• India’s desi gaming startups tap culture and storytelling to break China’s grip on toy and board game market

  
  24 May 2026 09:24 AM IST
• Show of hands: Handcare has become the next big thing in skincare in the West. India is catching up

  
  10 May 2026 08:26 AM IST
• The Write Revival: Fountain pens are Gen Z's newest obsession

  
  03 May 2026 08:59 AM IST
• Dating in the time of AI: Are you swiping right on a guy, girl, ChatGPT, or Gemini?

  
  26 Apr 2026 08:50 AM IST
• Foreign handles, desi stories: How global creators are decoding India

  
  19 Apr 2026 08:35 AM IST
• Women don’t pause: Menopause is moving out of the shadows as women midlifers create conversations, content & community around it

  
  12 Apr 2026 08:31 AM IST
• Breaking the white wall: How contemporary art galleries are evolving beyond the white cube

  
  22 Mar 2026 10:43 AM IST
• The Materialists: How indie designers are working creatively with waste to forge new materials

  
  15 Mar 2026 10:41 AM IST
• Art of the meal: Why India’s diners are trading buffets for multi-course tasting experiences

  
  15 Mar 2026 10:34 AM IST
• Northeast India’s textiles are trending, but designers say fashion must respect culture behind the weaves

  
  08 Mar 2026 10:07 AM IST
• The Great Pushback: Cities vs Tourists

  
  22 Feb 2026 09:33 AM IST
• Roses are out of bouquets as grasses, filler flowers and imperfect blooms move to top of bunch

  
  22 Feb 2026 08:23 AM IST
• Best time to travel is no longer fixed as climate change reshapes holiday planning

  
  31 Jan 2026 11:16 PM IST
• Do you have a concert uniform?

  
  25 Jan 2026 09:03 AM IST
• All heart, little soul: How the I 'love' sign took over India’s public spaces

  
  20 Jan 2026 06:17 PM IST
• The return of ye olde furniture: Planter’s antique pieces are here to add character & a sense of time to contemporary interiors

  
  18 Jan 2026 08:05 AM IST
• The power of ‘No’: Social connections are important but some obligations can drain your battery quicker than a 5-km sprint

  
  11 Jan 2026 08:27 AM IST
• Stick to it. 10 smart ways to make your 2026 resolutions work

  
  04 Jan 2026 09:39 AM IST
• Mind the Mat: How shoe rules are quietly dividing Indian homes

  
  04 Jan 2026 08:35 AM IST
• Tables have turned: As the party season begins, table scaping steps in as the new hosting flex

  
  21 Dec 2025 07:16 AM IST
• What’s powering India’s artscape as Kochi Biennale opens

  
  14 Dec 2025 08:28 AM IST
• Winter Warmers: Cosy cocktails with a desi twist

  
  07 Dec 2025 10:11 AM IST
• So, who’s glued to the screens? A new, fast-growing vulnerable group is now addicted to phones

  
  30 Nov 2025 07:04 AM IST
• Write angle: Regional language calligraphy seeing a revival in India

  
  23 Nov 2025 09:36 AM IST
• The brass age is back: Forgotten metal makes a resurgence in décor

  
  09 Nov 2025 08:37 AM IST
• From shoelaces to schedules: How ‘microefficiencies’ are helping urban professionals stay sane and redefine productivity

  
  09 Nov 2025 08:13 AM IST
• From bare minimum Mondays to job hugging: The phrases defining work in 2025

  
  26 Oct 2025 10:26 AM IST
• From Thorthu to Gamcha: How desi towels are weaving their way back into modern homes

  
  25 Oct 2025 11:00 PM IST
• Talons, grilles and hand harnesses: India falls for sculptural jewellery

  
  19 Oct 2025 08:44 AM IST
• Rekha - The Ultimate Influencer

  
  05 Oct 2025 09:40 AM IST
• Pants reimagined: Why wide legs, balloons & barrels are taking over

  
  05 Oct 2025 09:03 AM IST
• Understanding America's tipping culture: A guide to smart tipping practices

  
  28 Sep 2025 12:23 AM IST
• From Malgudi days to modern runways: The blazer makes a timeless comeback

  
  28 Sep 2025 12:02 AM IST
• When sneakers meet loafers: The rise of India's hybrid shoe revolution

  
  14 Sep 2025 09:02 AM IST
• Microhistory goes Mainstream: How Instagram and heritage walks make the past personal

  
  07 Sep 2025 10:29 AM IST
• The co-ord nation: What keeps the matchy-matchy dream alive?

  
  31 Aug 2025 08:13 AM IST
• Return of reading: How books are making a cool comeback among the young and social

  
  24 Aug 2025 08:50 AM IST
• Pin it to win it: The brooch makes a bold comeback

  
  17 Aug 2025 08:25 AM IST
• Mundu, not so mundane: The unstitched revolution that's wrapping up Indian fashion

  
  03 Aug 2025 07:22 AM IST
• Meet the Boss Babies: Teenpreneurs from the Internet B-School solving real-world problems

  
  20 Jul 2025 08:57 AM IST
• The great thrift valley: How the Northeast became India’s style underground

  
  20 Jul 2025 08:48 AM IST
• Step away Prada, make way for Pharrell Williams as Desi ambassador

  
  08 Jul 2025 12:13 AM IST
• The baseball cap makes a global comeback, even in cricket-loving India

  
  06 Jul 2025 09:43 AM IST
• Dal-Chawal diaries: Tracing India's comfort food from Kashmir to Kanyakumari

  
  05 Jul 2025 11:00 PM IST
• Kolhapuri goes to Milan: From Rs 150 streets to Rs 1 lakh runway sandals

  
  29 Jun 2025 08:21 AM IST