Mukta Lad

Correspondent, ET

Stories by the author

• Fire, ice, and overall nice: Musk's idea of a 'fire-breathing dragon' style boss won't do anymore

  
  14 Oct 2023 06:58 AM IST
• Our creative product is at top of its game; we're innovating: Devika Seth Bulchandani, Global CEO, Ogilvy

  
  26 Sep 2023 11:52 PM IST
• Cannes Lions 2023: India bags 6 medals on second day

  
  22 Jun 2023 01:08 AM IST
• 'Amul Girl' creator Sylvester daCunha is no more

  
  22 Jun 2023 12:59 AM IST
• Leo Burnett, Mindshare & Titan Teams selected for Young Lions 2023

  
  27 Apr 2023 12:33 AM IST
• Lions creativity report 2022: 16 Indians grab top honours

  
  17 Sep 2022 12:10 AM IST
• Companies need to create workplaces that suit employees’ post-pandemic requirements

  
  9 mins read4 Jun 2022
• Were Nike, Porsche & Tag Heuer hasty in dropping Maria Sharapova as brand ambassador?

  
  16 Mar 2016 05:19 AM IST
• Right now, everyone in advertising is all about 'polishing turds': Dave Trott

  
  28 Oct 2015 05:08 AM IST
• Wearable tech will become more invisible in the future: Nick Law, R/GA

  
  30 Sep 2015 05:19 AM IST
• World Environment Day: Does environmental consciousness extend to Indian consumers and brands?

  
  03 Jun 2015 05:14 AM IST
• Movie-making culture of India has penetrated digital, TV ads: Leo Burnett APAC chief Jarek Ziebinski

  
  22 May 2015 04:00 AM IST
• Here's why women leave ad agencies

  
  20 May 2015 05:20 AM IST
• Most Exciting Brands 2015: Woodland trumps Nike; MD Harkirat Singh says brand's a mix of functional & trendy

  
  13 May 2015 05:14 AM IST
• Most Exciting Brands 2015: Hike's focus is to solve local problems, says CEO Kavin Bharti Mittal

  
  13 May 2015 05:12 AM IST
• India is one of the most creative places in the world, says Ashima Avasthi, Cannes Lions juror

  
  06 May 2015 05:27 AM IST
• Decoded: The evolving relationship status between marketers & agencies

  
  29 Apr 2015 05:10 AM IST
• Aircel ropes in DDB Mudra as creative partner

  
  22 Apr 2015 03:59 AM IST
• Ad Mad: What ad-men think they do vs what they really do!

  
  15 Apr 2015 05:16 AM IST
• No puns or wordplay, but creativity is well and alive in rural India

  
  18 Mar 2015 05:14 AM IST
• 'Give me your poor & physically challenged. We are casting for our new ad'

  
  11 Mar 2015 10:00 AM IST
• Consumers have started drinking slightly lesser, but better, says Belvedere Vodka's Charles Gibb

  
  04 Mar 2015 05:10 AM IST
• Disrupt The Boredom: Why oral care & female hygiene ads need a makeover

  
  18 Feb 2015 05:10 AM IST
• Brands like Apple, HSBC, Amazon, Microsoft use airports for more than just brand imagery

  
  18 Feb 2015 05:05 AM IST
• The Explorers' Club: These young adventurers skipped a few grades in ad school to graduate early

  
  11 Feb 2015 05:19 AM IST
• Error 404: Oops! The page you are looking for cannot be found

  
  14 Jan 2015 05:18 AM IST
• It's time clients look at mobile with a more focused lens

  
  24 Dec 2014 03:01 AM IST
• Indian sexuality comes out of the closet, lingerie ads mix fun and functionality

  
  17 Dec 2014 05:15 AM IST
• Rooted & Trusted: Homegrown brands like Parle, Tata Salt, Amul & Fevicol rise up the rank

  
  22 Oct 2014 05:21 AM IST
• Understanding India's love for 'China maal' like Xiaomi, Gionee & OPPO

  
  08 Oct 2014 08:16 AM IST