Monica Behura & John Sarkar

Stories by the author

• Sportswear firms cut down on IP lawsuits

  
  06 Sep 2009 02:19 AM IST
• Effect of borrowed equity on the brand band

  
  26 Jul 2009 12:49 AM IST
• Offbeat & cheeky: Ad campaigns do give brands a definite leg-up

  
  31 May 2009 05:24 AM IST