Jane Simms

Stories by the author

• US presidential race marked a fresh era in marketing

  
  10 Dec 2008 04:12 AM IST
• Marketing Budgets: Striking A Balance

  
  24 Sep 2008 05:33 AM IST
• Tips to maximise efficiency of marketing expense

  
  06 Sep 2008 08:51 PM IST
• Reality Check: Measuring a brand's image against consumer experience

  
  28 Dec 2007 03:48 AM IST