At ET Prime, I manage the entire lifecycle of a story — from commissioning to publishing — ensuring nothing slips through the cracks. I also work across teams to strategise and execute new editorial features, collaborate with product, tech, and brand functions, contribute to subscription strategy, and streamline newsroom operations through process automation. Before ET Prime, I worked as an editorial assistant at Hachette India, where I helped re-establish the Limca Book of Records as an authentic, independent Indian benchmark — overseeing record verification, research, editing, and design. I'm also a swimmer, currently on a break between laps.