Apoorva Mittal

Senior Digital Content Creator, ET

Stories by the author

• Japan’s premium fruit industry where melons become luxury commodities

  
  31 May 2026 08:54 AM IST
• The Twain Met at the Met Gala: How Indian craftsmanship found its biggest fashion stage in New York

  
  10 May 2026 09:03 AM IST
• India is facing a data obesity epidemic—as storage in phones fails to keep up with people’s voracious appetite for visuals

  
  10 May 2026 08:15 AM IST
• At Met Gala, it’s an India Inc takeover

  
  06 May 2026 05:30 AM IST
• Prada announces launch of limited-edition sandals inspired by Kolhapuri chappals

  
  27 Apr 2026 09:26 PM IST
• Luxury in India is no longer defined by Delhi, Mumbai or Bengaluru

  
  22 Apr 2026 12:22 PM IST
• Morning Brief Podcast: Two Women Fought to Change India's Maternity Laws... and Succeeded

  
  09 Apr 2026 06:25 AM IST
• Latte to talk about: Cafes are trying to reclaim their glory days as hubs of conversation and are wooing the young

  
  29 Mar 2026 07:57 AM IST
• Weight-loss drug boom: Will cheaper Ozempic generics shake up India’s fitness and nutrition industry?

  
  15 Mar 2026 09:54 AM IST
• 98 on 98: Unknows facts about Oscars through the decades

  
  15 Mar 2026 07:32 AM IST
• India’s new beauty brands zeroing in on micro problems, focus on hero products to stand out in crowded market

  
  01 Mar 2026 11:59 AM IST
• Fitness vacations: The rise of active holidays for health and wellness

  
  31 Jan 2026 11:00 PM IST
• For the Gen Z, disconnecting is not about going offline but more about rebuilding attention

  
  11 Jan 2026 08:34 AM IST
• As podcasts boom in India, paid interviews raise transparency concerns

  
  04 Jan 2026 08:10 AM IST
• Run, rave, repeat! Wellness turns social for Gen Z

  
  31 Dec 2025 05:00 AM IST
• Partly Cloudy: The business and belief behind the colour of the year

  
  21 Dec 2025 10:27 AM IST
• Food Fighters: The voices urging India to look closer at what’s on its plate

  
  14 Dec 2025 07:29 AM IST
• AI is designed to make sense, not be truthful: researcher Vasant Dhar

  
  23 Nov 2025 06:53 PM IST
• Love on the rocks? Young couples turn to a date with the therapist

  
  23 Nov 2025 08:49 AM IST
• Public-private partnership can be great for cultural centres: LACMA Chief Michael Govan

  
  16 Nov 2025 10:03 AM IST
• Late-stage funding dip is mostly supply-side driven: Verlinvest CEO

  
  12 Nov 2025 06:00 AM IST
• How is India's middle-class revolutionizing consumption trends and what does it mean for the future?

  
  01 Nov 2025 11:00 PM IST
• ET Startup Awards 2025: Atlan is building a bridge to bring AI pilots to real world

  
  22 Oct 2025 06:00 AM IST
• Children plug into AI chatbots, leaving reality, parents behind

  
  12 Oct 2025 06:00 AM IST
• Will Arattai be India’s answer to WhatsApp?

  
  05 Oct 2025 06:00 AM IST
• Fashion Inc drapes IP protection to cut fakes down to size

  
  05 Oct 2025 05:30 AM IST
• Shark Tank India: Deals, drama, and the art of walking away

  
  21 Sep 2025 08:33 AM IST
• What will people do with the extra hours that AI will free up? CEOs, founders, creative folk share their plans

  
  20 Sep 2025 11:41 PM IST
• From highways and rail corridors to sea bridges, influencers are reeling in viewers with aerial footage of India’s mega projects

  
  07 Sep 2025 08:37 AM IST
• Sabyasachi ties up with Tata CLiQ Luxury to go online with fine jewellery

  
  13 Aug 2025 12:44 PM IST
• Mushroom mania grips India: From wellness kits to exotic farms

  
  03 Aug 2025 12:07 AM IST
• Sole searching: Who represents Kolhapuri slippers? Turf war breaks out

  
  20 Jul 2025 05:30 AM IST
• Prada denies Kolhapuri GI violation in Rs 500 crore legal row

  
  19 Jul 2025 11:10 PM IST
• Morning Brief Podcast: Inspiration vs Appropriation: Why Global Fashion Still Doesn’t Credit Indian Craft

  
  17 Jul 2025 08:00 AM IST
• Trump backs crypto, Pakistan embraces it. How long must India wait?

  
  13 Jul 2025 09:45 AM IST
• Prada vs Kolhapuri chappals: Controversies around cultural appropriation highlight need for increased GI tagging in India

  
  12 Jul 2025 11:14 PM IST
• Prada team to visit Maharashtra next week, may roll out Kolhapuri Collection

  
  12 Jul 2025 12:26 AM IST
• Rebel Foods explores stake sale in premium chocolate brand Smoor

  
  07 Jul 2025 06:00 AM IST
• Morning Brief Podcast: Unseen, Unpaid, Undervalued: The Reality of Women’s Work

  
  04 Jul 2025 07:15 AM IST
• Prada and Maharashtra body plan talks on Kolhapuri sandals

  
  02 Jul 2025 11:50 PM IST
• From aloo to avocado: How India's eating choices are changing

  
  29 Jun 2025 07:26 AM IST
• Prada looks to put the best (Kolhapuri) foot forward, signals artisan tie-up for sandals amid IP concerns

  
  29 Jun 2025 05:30 AM IST
• Prada in soup after lifting Kolhapuri chappal designs, forced to credit India after huge backlash

  
  28 Jun 2025 06:07 AM IST
• If quick commerce was hurting beauty, we wouldn’t be growing at 30% year-on-year: Nykaa’s Adwaita Nayar

  
  09 Jun 2025 06:00 AM IST
• A bite of exercise in the corner office: C-suite leaders weave in short bursts of physical activities into workday

  
  31 May 2025 11:00 PM IST
• Yen for Japan: How Japanese culture is finding a new home in India

  
  10 May 2025 11:33 PM IST
• Alcohol is old-fashioned: Why corporate circles are going dry

  
  12 Apr 2025 11:00 PM IST
• Morning Brief Podcast: Lessons from Adolescence: Phones and Mental Health

  
  08 Apr 2025 08:18 AM IST