Ambi Parameswaran

The writer is founder, Brand-Building, and author of Brand: Brewing the Magic Potion in Five Steps

The writer is founder, Brand-Building, and author of Brand: Brewing the Magic Potion in Five Steps

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Stories by the author

• Tattoos, they're much more than just skin-deep

  
  22 Feb 2025 10:52 PM IST
• Soft drinks, hard stances: How Colas became symbols of protest against American imperialism

  
  07 Dec 2024 11:11 PM IST
• How MS Excel revolutionised data analysis and brought us the magic of PC spreadsheets

  
  23 Nov 2024 11:00 PM IST
• Ghee's 'dropsy scare' moment? Will the Tirupati Laddoo scandal change consumer habits?

  
  29 Sep 2024 10:44 PM IST
• Barcodes crossing the lines to become QR codes

  
  07 Sep 2024 11:00 PM IST
• Tanishq's carat & stick method that exposed tarnished jewellers

  
  03 Aug 2024 11:00 PM IST
• View: Can milk, food, drinks drop their healthy halo 'N' just be fun and be loved?

  
  20 Apr 2024 11:02 PM IST
• View: The very cheesy business of passing off doosri cheez as asli cheese by brands

  
  02 Mar 2024 11:00 PM IST
• Have you really come a long way, ladies? Or still being (stereo)typical?

  
  07 Oct 2023 11:26 PM IST
• Why Narayana Murthy's caught unicorns by the wrong (marketing research) horn

  
  04 Mar 2023 11:00 PM IST
• Seven myths around personal branding that need to be taken off the hook

  
  5 mins read29 Oct 2022
• Having buyer's remorse or struck by winner's curse?

  
  18 Jun 2022 11:00 PM IST
• View: Could the Oscar Go to...Pfizer?

  
  4 mins read1 Apr 2022
• Marketing car crash inevitable when MNCs let local handlers jump on ‘jingoistic’ brandwagon

  
  5 mins read12 Feb 2022