Alex Brownsell

Stories by the author

• Caught in mid-air: Heartburn inevitable when firms get divided

  
  20 Oct 2010 12:15 AM IST
• BP’s mistake might prove to be dangerous for its competitors too

  
  23 Jun 2010 10:15 AM IST
• Energy brands shifting from green to more credible themes

  
  26 May 2010 06:49 AM IST
• Brands in TV documentaries: Will it retain viewers' attention?

  
  31 Mar 2010 05:41 AM IST
• Cheers! Trade body serves corker of a campaign

  
  18 Oct 2009 12:53 AM IST
• Cheers! Trade body serves corker of a campaign

  
  18 Oct 2009 12:53 AM IST
• Volkswagen defies recession; Group's communications, the trump card

  
  14 Oct 2009 04:56 AM IST
• Amex launches four pronged marketing campaign

  
  07 Oct 2009 08:33 AM IST
• Renault to chart its own course while others take highway

  
  15 Apr 2009 05:28 AM IST
• Dunk the drink

  
  01 Apr 2009 05:01 AM IST
• Brand Master: How to use character ambassadors

  
  24 Dec 2008 04:17 AM IST
• Brands exploit products to boost sales

  
  27 Aug 2008 04:44 AM IST