E-commerce: Delivery goof ups – Who is to be blamed?

The Indian e-commerce industry is booming and analysts claim that the market is going to touch new heights in the coming years. Top players like Flipkart, Amazon India and Snapdeal are constantly trying to outdo each other in their quest to being the number one. But in this race to supremacy, they seem to have forgotten the most basic of goals — customer satisfaction. There are many instances involving wherein buyers got the most unexpected of things instead of what they ordered.