Maaza: In a sweet spot in the mango juice segment
Maaza enjoys 38% share of the mango juice category in India, its nearest rival notching up just 22%. Brand Equity finds out the secrets behind Maaza ruling the roost in the mango juice category since the last several years.
Other Brand Equity Videos
Brand Equity: In conversation Deepak Iyer, MD Mondelez India
Brand Equity: In conversation with Irwin Gotlieb Chairman, Group M Global
Brand Equity: In conversation Erik Qualman, Author (Digital Leaders are made,not born)
Brand Equity: In conversation with Maruti's R.S Kalsi
Brand Equity: In conversation with Anushka Sharma
