Idea’s IIN campaign: What a ‘Lowe’ idea Sirji!
Idea’s IIN campaign not only failed to strike a chord with the audience, it has also become the butt of jokes on social media. Watch the video and find out where did Idea and Lowe go wrong in this campaign.
Other Brand Equity Videos
Brand Equity: In conversation Deepak Iyer, MD Mondelez India
Brand Equity: In conversation with Irwin Gotlieb Chairman, Group M Global
Brand Equity: In conversation Erik Qualman, Author (Digital Leaders are made,not born)
Brand Equity: In conversation with Maruti's R.S Kalsi
Brand Equity: In conversation with Anushka Sharma
