Brand equity: In conversation with Philip Kotler
Watch the exclusive interview with marketing guru Philip Kotler on relevance of his first book, on media mix ratio in future.
Other Brand Equity Videos
Brand Equity: In conversation Deepak Iyer, MD Mondelez India
Brand Equity: In conversation with Irwin Gotlieb Chairman, Group M Global
Brand Equity: In conversation Erik Qualman, Author (Digital Leaders are made,not born)
Brand Equity: In conversation with Maruti's R.S Kalsi
Brand Equity: In conversation with Anushka Sharma
