Brand Equity: In conversation with Abhishek Bachchan
Bollywood
star Abhishek Bachchan talks to ET Now about how and why he is seen more at
sporting venues than film studios. Abhishek says his investments in the
pro-kabbadi and football leagues were made after proper planning. He says it
will take at least 7 years for his investment in the football league to break
even.
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