Brand Equity: Decoding IPL's big premiere
As the Indian Premier League makes a comeback with its ninth edition, the big question that stares the rich league on its face is how will it bring back its lost brand equity.
Other Brand Equity Videos
Brand Equity: In conversation Deepak Iyer, MD Mondelez India
Brand Equity: In conversation with Irwin Gotlieb Chairman, Group M Global
Brand Equity: In conversation Erik Qualman, Author (Digital Leaders are made,not born)
Brand Equity: In conversation with Maruti's R.S Kalsi
Brand Equity: In conversation with Anushka Sharma
