Brand Equity: Battlefield Brazil - Nike vs Adidas
In anticipation of record US interest in the World Cup, sponsors are planning their largest domestic marketing efforts ever for the global soccer tournament. Nike and Adidas will also vie off the field for their share in sports merchandise.
Other Brand Equity Videos
Brand Equity: In conversation Deepak Iyer, MD Mondelez India
Brand Equity: In conversation with Irwin Gotlieb Chairman, Group M Global
Brand Equity: In conversation Erik Qualman, Author (Digital Leaders are made,not born)
Brand Equity: In conversation with Maruti's R.S Kalsi
Brand Equity: In conversation with Anushka Sharma
