Executive Lounge: Pramoud Rao

When Pramoud Rao, MD and promoter, Zicom Electronic Security Systems Ltd, a Harley Davidson enthusiast, isn't busy formulating business strategies, he pursues his passion for kick-boxing.

Executive pace

I am a huge bike enthusiast. From the earliest memories of my childhood, I remember being fascinated with Yezdi, the most popular bike in those days. My first bike was a Rajdoot - 100 CC. My passion and obsession with these mean-machines only continued to grow over the years - the latest addition to my stable being a Harley Davidson. It is without a doubt the ultimate in riding pleasure. I sometimes go for a spin on Saturday nights or early Sunday mornings and despite the pothole-ridden, congested condition of roads today, the experience is still exhilarating.

Executive punch

When I first watched "Enter the dragon", I was smitten by the kick-boxing bug! Watching Bruce Lee in action was so mesmerising and motivational that I was inspired to pick up a form of the martial arts. It was then that I decided to pursue kick-boxing through my personal trainer. My passion for the form was so contagious that it inspired many of my friends to take it up too.