'Marico's D2C brands now ₹500-Cr business'

Marico, which has three D2C (direct to consumer) brands in its fold, now sees business worth ₹500 crore from these internet-first FMCG offerings, the company's chairman Harsh Mariwala said on Wednesday at an event of FICCI Ladies Organisation (FLO) here. He also said technology has influenced every business, even defensive sectors like FMCG.