Super Fight League appoints Rajesh Mehta as COO

MUMBAI: British business magnet Bill Dosanjh and professional boxer and two-time world champion Amir Khan promoted mixed martial arts based Super Fight League has named Rajesh Mehta as the league’s COO.

As the COO of the inaugural Mixed Martial Arts league to be hosted in India in January 2017, Mehta will be guiding all the functions like branding & marketing, operations and alliances. He will be responsible to design and implement business strategies, plans, procedures and setting comprehensive goals for performance and growth of the organisation.

Mehta comes with an experience of 25 years of working across countries and cultures in various roles including strategic planning, operations, marketing, and media planning and buying. He has worked with Western Union, Emami, Pidilite Industries, Rasna, Tips & Toes and Mukand before joining the Super Fight League management team.

Super Fight League CEO Bill Dosanjh said, “Rajesh is a man of vast experience and expertise and Super Fight League is on the threshold of changing the history of MMA in India. This is a move that requires the right handling and I feel there is no one better than him to help Super Fight League actualize its potential.”

The Franchisee based league, which is scheduled to start from January 20, will feature eight teams and is being organised along with the All India Martial Arts Association (AIMMAA).