Reliance to launch private label in mobile accessories
Reliance Digital, the electronics retailing arm of Reliance Retail, is planning to launch its private label in accessories of mobile phones and electronic items such as USB datacables, bluetooth dongles, handsfree, earphones, attachments and other...
By Monica Behura, TNN |
NEW DELHI: Reliance Digital, the electronics retailing arm of Reliance Retail, is planning to launch its private label in accessories of mobile phones and electronic items such as USB datacables, bluetooth dongles, handsfree, earphones, attachments and other accessories as a first step towards full-scale private labelling.
���We would first get into private labelling of small ticket items such as mobile accessories as we first require economies of scale in terms of getting after-sale-services and warehouse storing before getting our private labels in items like TV and other electronic durables,��� Reliance Digital president & CEO Ajay Baijal told ET.
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