Pepsi ropes in Katrina Kaif as Slice brand ambassador
Beverages major PepsiCo has signed film actor Katrina Kaif as brand ambassador for its mango juice drink brand Slice.
By PTI |
NEW DELHI: Beverages major PepsiCo has signed film actor Katrina Kaif as brand ambassador for its mango juice drink brand Slice.
Katrina, who has become the first brand ambassador of the product, will also be the face for Slice Mangola, the local brand of Slice in Mumbai.
Commenting on the development, PepsiCo India Vice-President Homi Battiwalla said, "We are delighted to associate Katrina Kaif as the brand ambassador for Slice and are positive that she will help build the brands connect with our core consumers."
Slice was one of PepsiCo's high-growth brands last year and the trend is bound to continue, looking at the growing consciousness around health and wellness, a company statement said.
Katrina, who has become the first brand ambassador of the product, will also be the face for Slice Mangola, the local brand of Slice in Mumbai.
Commenting on the development, PepsiCo India Vice-President Homi Battiwalla said, "We are delighted to associate Katrina Kaif as the brand ambassador for Slice and are positive that she will help build the brands connect with our core consumers."
Slice was one of PepsiCo's high-growth brands last year and the trend is bound to continue, looking at the growing consciousness around health and wellness, a company statement said.
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